GDPR for Dummies
暫譯: GDPR 入門指南
Dibble
- 出版商: For Dummies
- 出版日期: 2019-12-24
- 售價: $1,300
- 貴賓價: 9.5 折 $1,235
- 語言: 英文
- 頁數: 360
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1119546095
- ISBN-13: 9781119546092
海外代購書籍(需單獨結帳)
相關主題
商品描述
Don't be afraid of the GDPR wolf
How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU.
Inside, you'll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business.
- Find out what constitutes personal data and special category data
- Gain consent for online and offline marketing
- Put your Privacy Policy in place
- Report a data breach before being fined
79% of U.S. businesses haven't figured out how they'll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn't put a plan in place, then GDPR For Dummies is for you.
商品描述(中文翻譯)
不要害怕GDPR的狼
您的企業如何能輕鬆遵守新的數據保護和隱私法律,並避免高達2700萬美元的罰款?GDPR For Dummies以簡單的步驟說明小企業主如何遵守複雜的通用數據保護條例(GDPR)。這些條例適用於所有在歐盟內設立的企業,以及在歐盟外設立的企業,只要它們處理有關歐盟內人員的個人數據。
在書中,您將發現GDPR如何在市場營銷、雇用、提供服務和使用服務提供商的背景下適用於您的企業。了解如何避免罰款、監管調查、客戶投訴和品牌損害,同時通過將隱私置於企業核心來獲得競爭優勢並提高客戶忠誠度。
- 了解什麼構成個人數據和特殊類別數據
- 獲得線上和線下市場營銷的同意
- 制定您的隱私政策
- 在被罰款之前報告數據洩露
79%的美國企業尚未弄清楚如何及時報告洩露事件、提供客戶被遺忘的權利、進行隱私影響評估等。如果您是尚未制定計劃的企業之一,那麼GDPR For Dummies就是為您準備的。