Introducing Information Systems, 7/e (Wiley Custom Edition)(IE-Paperback)
暫譯: 資訊系統導論,第7版 (Wiley 自訂版)(IE-平裝本)
R. Kelly Rainer , Brad Prince
- 出版商: Wiley
- 出版日期: 2017-10-01
- 定價: $1,460
- 售價: 9.8 折 $1,431
- 語言: 英文
- 頁數: 476
- ISBN: 1119543444
- ISBN-13: 9781119543442
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商品描述
本書序言
●Data Analytics: A new section on the growing and dynamic area of Data Analytics has been added to the course.
●A Broader Focus: This course has been updated to include a beefed-up section on security to address the latest trends and concerns in the field.
●New and Updated Cases: Additional “IT’s About Business” cases and updated videos have been added for each section of the course. The video lectures covering each learning objective have proven to work particularly well for blended, flipped or on-line course offerings. Students watch preparatory video lectures outside of class, enabling professors to use in-class time for discussion, analysis of cases, and other activities that engage students in the material.
本書特色
●What’s in IT for me?: This instructor-praised feature demonstrates how IT topics relate to students in business majors such as Accounting, Finance, Marketing, Operations Management, MIS, and Human Resource Management. Section-opening teasers list specific tasks for each major learning objective, helping students gain mastery of the section content.
●IT’s About Business: Several “IT’s About Business” cases are included in each section of the course and feature vivid examples from large corporations, small businesses, government, and not-for-profit organizations to show the connection between IT and business.
●Technology Guides: These guides offer additional material on technology topics not included in the main curriculum, as well as current hot topics in IT. New and updated information on Cloud Computing and Artificial Intelligence are covered in the Tech Guides. There is also more detailed information on computer hierarchy, the CPU, Systems Software and Applications Software.
●Concise and Engaging: The narrative throughout each course section provides the important facts that students need to know for concept comprehension without overwhelming them with details.
商品描述(中文翻譯)
本書序言
● 數據分析: 本課程新增了一個關於不斷增長和動態發展的數據分析領域的部分。
● 更廣泛的焦點: 本課程已更新,增加了強化的安全性部分,以應對該領域的最新趨勢和關注點。
● 新增和更新的案例: 每個課程部分都新增了額外的「IT 與商業」案例和更新的視頻。涵蓋每個學習目標的視頻講座在混合式、翻轉式或線上課程中表現特別良好。學生在課外觀看準備視頻講座,使教授能夠利用課堂時間進行討論、案例分析和其他能讓學生參與材料的活動。
本書特色
● 這對我有什麼好處?: 這一獲得教師讚譽的特色展示了 IT 主題如何與商業專業的學生(如會計、金融、市場營銷、運營管理、管理資訊系統和人力資源管理)相關。每個主要學習目標的開場引子列出了具體任務,幫助學生掌握該部分內容。
● IT 與商業: 每個課程部分都包含幾個「IT 與商業」案例,並展示來自大型企業、小型企業、政府和非營利組織的生動例子,以顯示 IT 與商業之間的聯繫。
● 技術指南: 這些指南提供了有關主課程中未包含的技術主題的額外材料,以及 IT 中的當前熱門話題。技術指南中涵蓋了有關雲計算和人工智慧的新信息和更新信息。還有關於計算機層次結構、中央處理器(CPU)、系統軟體和應用軟體的更詳細信息。
● 簡潔且引人入勝: 每個課程部分的敘述提供了學生需要了解的重要事實,以便理解概念,而不會用細節淹沒他們。
目錄大綱
1.Introduction to Information Systems
2.Organizational Strategy, Competitive Advantage, and Information Systems
3.Ethics and Privacy
4.Information Security
5.Data and Knowledge Management
6.Telecommunications and Networking
7.E-Business and E-Commerce
8.Wireless, Mobile Computing, and Mobile Commerce
9.Social Computing
10.Information Systems within the Organization
11.CRM and SCM
12.Business Analytics
13.Acquiring Information Systems and Applications
TG 1.Hardware
TG 2.Software
TG 3.Cloud Computing
TG 4.Artificial Intelligence
目錄大綱(中文翻譯)
1.Introduction to Information Systems
2.Organizational Strategy, Competitive Advantage, and Information Systems
3.Ethics and Privacy
4.Information Security
5.Data and Knowledge Management
6.Telecommunications and Networking
7.E-Business and E-Commerce
8.Wireless, Mobile Computing, and Mobile Commerce
9.Social Computing
10.Information Systems within the Organization
11.CRM and SCM
12.Business Analytics
13.Acquiring Information Systems and Applications
TG 1.Hardware
TG 2.Software
TG 3.Cloud Computing
TG 4.Artificial Intelligence