Digital Human: The Fourth Revolution of Humanity Includes Everyone
暫譯: 數位人類:人類的第四次革命包羅萬象
Chris Skinner
- 出版商: Wiley
- 出版日期: 2018-06-18
- 售價: $1,360
- 貴賓價: 9.5 折 $1,292
- 語言: 英文
- 頁數: 328
- 裝訂: Hardcover
- ISBN: 1119511852
- ISBN-13: 9781119511854
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商品描述
Digital is far-reaching and ubiquitous - everything you know is about to change.
We are living in the fourth age of humanity. First, we became human. Then we became civilized. The third age saw the creation of commerce. Now, we are becoming digital. Technology has changed the way we communicate, trade, and transact, with repercussions extending far beyond our personal spheres.
Digital Human is a visionary roadmap for the future, a timely guide on how to navigate the world of finance as we create the next generation of humanity. It explores the digital evolution’s impact and offers clear insights on thriving in this new era. Human and business relationships are evolving, and existing businesses must undergo substantial transformative changes to compete with the smaller, “lighter,” and more agile companies that are able to quickly maneuver to match shifting consumer demands. A lack of online presence has become unthinkable, as consumer preferences continue to trend heavily toward online business and transactions—is your company equipped to thrive in this new era?
While there is no definitive guide to this new reality, this insightful resource provides the starting point and roadmap to digital success in the financial services arena, covering aspects such as:
- Digital is not merely a “bolting on” of technology to produce results faster and cheaper, but a complete rethinking of common business practices and notions of efficiency and customer engagement
- Rethinking business starts with the customer - new business models are constructed entirely around this single, guiding principle
- A digital business model is all about connectivity, with front-office apps tied in to both back-office analytics and marketplaces with many players and segments
- Businesses must open their operations to this marketplace of players through APIs, necessitating a conversion of many core systems
- Central business and technology systems must change to adapt to new market entrants and new technologies that range from AI for back-office analytics to Distributed Ledger Technology (DLT) for global operations
Leaders must rethink their businesses to be fit for the future digital age, and this comprehensive resource shines a spotlight on the key elements to this transformation.
商品描述(中文翻譯)
數位化是深遠且無所不在的——你所知道的一切即將改變。
我們正生活在人類的第四個時代。首先,我們成為了人類。然後,我們變得文明。第三個時代見證了商業的創造。現在,我們正在變得數位化。科技改變了我們溝通、貿易和交易的方式,其影響遠超過我們的個人領域。
《數位人類》是一個對未來的前瞻性藍圖,是一本及時的指南,幫助我們在創造下一代人類的過程中導航金融世界。它探討了數位演變的影響,並提供了在這個新時代中蓬勃發展的清晰見解。人類與商業關係正在演變,現有企業必須經歷重大轉型變化,以便與那些能夠迅速調整以滿足不斷變化的消費者需求的較小、更“輕便”和更靈活的公司競爭。缺乏線上存在已變得不可想像,因為消費者偏好持續向線上商業和交易傾斜——你的公司是否具備在這個新時代中蓬勃發展的能力?
雖然對於這種新現實並沒有明確的指南,但這本具洞察力的資源提供了在金融服務領域數位成功的起點和藍圖,涵蓋以下幾個方面:
- 數位化不僅僅是將科技“附加”以更快和更便宜地產生結果,而是對常見商業實踐和效率及客戶參與的觀念進行全面重新思考。
- 重新思考商業始於客戶——新的商業模式完全圍繞這一單一的指導原則構建。
- 數位商業模式關乎連接,前端應用程序與後端分析和多個參與者及細分市場的市場相連接。
- 企業必須通過API向這個參與者市場開放其運營,這需要對許多核心系統進行轉換。
- 中央商業和技術系統必須改變,以適應新市場參與者和從後端分析的AI到全球運營的分散式帳本技術(DLT)等新技術。
領導者必須重新思考他們的業務,以適應未來的數位時代,而這本全面的資源突顯了這一轉型的關鍵要素。