Lean Impact: How to Innovate for Radically Greater Social Good
暫譯: 精實影響:如何創新以實現更大的社會效益

Ries, Eric, Chang, Ann Mei

  • 出版商: Wiley
  • 出版日期: 2018-10-30
  • 售價: $1,350
  • 貴賓價: 9.5$1,283
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119506603
  • ISBN-13: 9781119506607
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact?

Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices, popularized by bestseller The Lean Startup, that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal - radically greater social good.

Social change is far more complicated than building a new app. It requires more listening, more care, and more stakeholders. To make a lasting difference, solutions must be embraced by beneficiaries, address root causes, and include an engine that can accelerate growth to reach the scale of the need. Lean Impact offers bold ideas to reach audacious goals through customer insight, rapid experimentation and iteration, and a relentless pursuit of impact.

Ann Mei Chang brings a unique perspective from across sectors, from her years as a tech executive in Silicon Valley to her most recent experience as the Chief Innovation Officer at USAID. She vividly illustrates the book with real stories from interviews with over 200 organizations across the US and around the world.

Whether you are a nonprofit, social enterprise, triple bottom line company, foundation, government agency, philanthropist, impact investor, or simply donate your time and money, Lean Impact is an essential guide to maximizing social impact and scale.

商品描述(中文翻譯)

儘管投入了大量的時間和金錢,我們是否在當前的社會和環境挑戰上有所進展?如果我們能夠指數級地增加我們的影響力呢?

在全球範圍內,新一代人正在尋求超越更高利潤的有意義的目標。然而,與商業不同,少數社會干預措施在規模上取得了顯著的影響。受到《精實創業》(The Lean Startup)這本暢銷書所推廣的現代創新實踐的啟發,這些實踐促進了觸及我們生活各個方面的技術突破,精實影響將我們的注意力轉向一個新的目標——徹底提升社會福祉。

社會變革遠比建立一個新應用程式要複雜得多。它需要更多的傾聽、更多的關懷和更多的利益相關者。要產生持久的影響,解決方案必須被受益者所接受,解決根本原因,並包括一個能夠加速增長以滿足需求規模的引擎。精實影響提供了大膽的想法,通過客戶洞察、快速實驗和迭代,以及不懈追求影響來實現大膽的目標。

安梅·張(Ann Mei Chang)從各個領域帶來了獨特的視角,從她在矽谷擔任科技高管的多年經歷,到她最近擔任美國國際開發署(USAID)首席創新官的經驗。她用來自美國及全球超過200個組織的訪談真實故事生動地闡述了這本書。

無論您是非營利組織、社會企業、三重底線公司、基金會、政府機構、慈善家、影響力投資者,或僅僅是捐贈您的時間和金錢,精實影響都是最大化社會影響和規模的必備指南。

作者簡介

ANN MEI CHANG is the Executive Director of Lean Impact at Lean Startup Company. Previously, she served at USAID (one of the largest funders of international development) as Chief Innovation Officer and the Executive Director of the U.S. Global Development Lab. Prior to her pivot to social good, Ann Mei was a seasoned Silicon Valley executive, with more than twenty years' experience at such leading companies as Google, Apple, and Intuit, as well as a number of startups.

作者簡介(中文翻譯)

安梅·張(ANN MEI CHANG)是精實影響(Lean Impact)執行董事,隸屬於精實創業公司(Lean Startup Company)。在此之前,她曾擔任美國國際開發署(USAID,國際發展最大的資助機構之一)的首席創新官及美國全球發展實驗室(U.S. Global Development Lab)執行董事。在轉向社會公益之前,安梅是一位經驗豐富的矽谷高管,擁有超過二十年的經歷,曾在谷歌(Google)、蘋果(Apple)、Intuit等領先公司以及多家初創公司工作。