Digital Services in the 21st Century: A Strategic and Business Perspective (The ComSoc Guides to Communications Technologies)
暫譯: 21世紀的數位服務：戰略與商業視角（通訊技術指南）
Antoni Sanchez, Belen Carro
- 出版商: IEEE
- 出版日期: 2017-06-06
- 定價: $3,390
- 售價: 8.0 折 $2,712
- 語言: 英文
- 頁數: 240
- 裝訂: Hardcover
- ISBN: 1119314852
- ISBN-13: 9781119314851
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相關分類:
行動通訊 Mobile-communication、電子商務 E-commerce
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商品描述
Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.
- Includes services, underlying technologies, and internal capabilities for social network advertising
- Covers market dynamics that determine the successes and failures of service offerings
- Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry
商品描述(中文翻譯)
電信服務提供了一種整體的方法來理解電信系統，通過探討新數位服務的出現與主導地位、消費者與經濟動態，以及服務提供者創造內容的過程。
- 包括社交網路廣告的服務、基礎技術和內部能力
- 涵蓋決定服務產品成功與失敗的市場動態
- 討論智慧型手機（iPhone 發佈）對電信和行動裝置產業的影響
