Digital Services in the 21st Century: A Strategic and Business Perspective (The ComSoc Guides to Communications Technologies) (21世紀的數位服務：戰略與商業視角（通訊技術指南）)

Antoni Sanchez, Belen Carro

Digital Services in the 21st Century: A Strategic and Business Perspective (The ComSoc Guides to Communications Technologies)

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商品描述

Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.

  • Includes services, underlying technologies, and internal capabilities for social network advertising
  • Covers market dynamics that determine the successes and failures of service offerings
  • Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry

商品描述(中文翻譯)

電信服務提供了一種全面的方法來理解電信系統，包括應對新數字服務的出現和主導地位、消費者和經濟動態以及服務提供商創造內容的能力。


  • 包括社交網絡廣告的服務、底層技術和內部能力

  • 涵蓋了決定服務提供成功與失敗的市場動態

  • 討論了智能手機（iPhone發布）對電信和移動設備行業的影響

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