Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results (Hardcover)
暫譯: 實務中的大數據:45 家成功企業如何利用大數據分析實現卓越成果 (精裝版)

Bernard Marr

  • 出版商: Wiley
  • 出版日期: 2016-05-02
  • 定價: $1,800
  • 售價: 9.5$1,710
  • 語言: 英文
  • 頁數: 320
  • 裝訂: Hardcover
  • ISBN: 1119231388
  • ISBN-13: 9781119231387
  • 相關分類: 大數據 Big-dataData Science
  • 立即出貨 (庫存 < 4)

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商品描述

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.

  • Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers
  • Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more
  • Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking
  • Develop your own big data strategy by accessing additional reading materials at the end of each chapter

商品描述(中文翻譯)

暢銷書《大數據》的作者再次回歸,這次帶來了對特定公司如何使用大數據的獨特且深入的見解。

大數據是每個人都在談論的話題。每個人都理解它的力量和重要性,但許多人未能掌握有效利用它所需的可行步驟和資源。本書填補了這一知識空白,展示了主要公司如何在日常運營中使用大數據,從近距離的實地視角進行探討。

從科技、媒體和零售,到運動隊、政府機構和金融機構,了解實際的策略和流程,這些策略和流程用於了解客戶、改善製造、促進創新、提高安全性等等。本書的每一章都經過精心組織,便於快速查閱,每章遵循相同的結構,以便您快速獲取所需信息。對於每個被剖析的公司,了解所使用的數據、解決的問題以及為使其實用而制定的流程,還有每個獨特情境中的技術細節、挑戰和所學到的經驗教訓。

- 了解預測分析如何幫助亞馬遜、Target、約翰·迪爾和蘋果理解他們的客戶
- 發現大數據如何推動沃爾瑪、LinkedIn、微軟等公司的成功
- 了解大數據如何改變醫療、執法、酒店業、時尚、科學和銀行業
- 通過在每章結尾訪問額外的閱讀材料,發展您自己的大數據策略