The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales(Hardcover)
暫譯: 轉換密碼:捕捉網路潛在客戶、創造高品質約會、促成更多銷售(精裝版)

Chris Smith

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商品描述

"If you need more traffic, leads and sales, you need The Conversion Code."Neil Patel co-founder Crazy Egg"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."Oli Gardner co-founder Unbounce"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."Dan Stewart CEO Happy Grasshopper"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBombCapture and close more Internet leads with a new sales script and powerful marketing templatesThe Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online--the vast majority through social media, mobile apps, blogs, and live chat--before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

商品描述(中文翻譯)

「如果你需要更多的流量、潛在客戶和銷售,你需要《轉換代碼》。」
— Neil Patel,Crazy Egg 聯合創辦人

「我們幫助了超過 11,000 家企業產生超過 3100 萬個潛在客戶,並認為《轉換代碼》是必讀之作。」
— Oli Gardner,Unbounce 聯合創辦人

「我們的合格約會成交率從 55% 提高到 76%,這完全是實施《轉換代碼》的直接結果。」
— Dan Stewart,Happy Grasshopper 執行長

「《轉換代碼》中的策略非常有效,立即幫助了我們整個銷售團隊。這本書以簡單易記和易於實施的方式解釋了銷售背後的科學。」
— Steve Pacinelli,BombBomb 行銷長

使用新的銷售腳本和強大的行銷模板來捕捉和成交更多的網路潛在客戶。《轉換代碼》提供了一個逐步的藍圖,以增加在現代網路驅動時代的銷售。當今的消費者非常精明,擁有比以往更多的選擇。吸引他們的注意並將其轉化為收入需要全新的行銷和銷售方法。本書提供了清晰的指導,幫助你征服向線上潛在客戶生成和內部銷售的新範式轉變。你將學會如何捕捉那些寶貴的網路潛在客戶,將其轉化為約會,並成交更多的交易。無論產品或行業如何,這一經過驗證的過程將增加潛在客戶的數量和質量,並使你的銷售數字上升。

傳統的銷售和行銷建議在當今消費者花費更多時間在線的情況下變得越來越不相關,銷售人員也在通過電話、電子郵件和簡訊聯繫潛在客戶,而不是親自會面。本書告訴你在哪裡找到他們,如何與他們互動,以及如何將你的公司定位為滿足他們需求的理想解決方案。

更有效地在線與消費者互動
利用社交媒體、應用程式和部落格的優勢,以更少的成本捕捉更多潛在客戶
將更多的網路潛在客戶轉化為現實世界的潛在客戶和銷售約會
在每一次通話中建立聯繫,學習能夠促成更多銷售的確切用語

商業世界正在遠離「面對面」的互動和傳統廣告。公司被迫首先在線上與潛在客戶互動——絕大多數通過社交媒體、行動應用程式、部落格和即時聊天——然後才會親自見面。過去的行銷建議不再適用於當今精通科技、以行動為先、沉迷於社交媒體的消費者,而新的銷售環境要求你在消費者所在的地方與他們互動並迅速成交。《轉換代碼》為你提供了一個可行的藍圖,以捕捉網路潛在客戶並將其轉化為客戶。