Contemporary Strategy Analysis: Text and Cases Edition (Paperback)
Grant, Robert M.
- 出版商: Wiley
- 出版日期: 2016-01-05
- 售價: $1,744
- 語言: 英文
- 頁數: 776
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1119120845
- ISBN-13: 9781119120841
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商品描述
A strategy text on value creation with case studies
The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.
作者簡介
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.
