Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Omer Artun, Dominique Levin
- 出版商: Wiley
- 出版日期: 2015-08-24
- 售價: $1,230
- 貴賓價: 9.5 折 $1,169
- 語言: 英文
- 頁數: 272
- 裝訂: Hardcover
- ISBN: 1119037360
- ISBN-13: 9781119037361
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相關分類:
大數據 Big-data、行銷/網路行銷 Marketing、Machine Learning
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商品描述
Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.
Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.
- Implement predictive marketing at any size organization
- Deliver a more personalized marketing experience
- Automate predictive analytics with machine learning technology
- Base marketing decisions on concrete data rather than unproven ideas
Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
商品描述(中文翻譯)
實現個性化行銷的實用指南:預測分析
《預測行銷》是一本針對大型和小型組織的預測分析入門書,提供實用的技巧和可行的策略,讓您立即實施更個性化的行銷。行銷範式正在改變,這本書提供了一個藍圖,幫助您在創意驅動的行銷到數據驅動的行銷、從一刀切到一對一、從行銷活動到實時客戶體驗的轉型中航行。您將學習如何使用機器學習技術來提高客戶獲取和客戶增長,以及如何通過實施簡單自動化的預測分析方法來識別和重新吸引風險或流失客戶。這本書不僅僅是理論和個性化行銷的力量的證明,更關注實際行動,幫助您理解並實際開始使用這種革命性的客戶體驗方法。
預測分析終於可以實現個性化行銷。首次,預測行銷對所有行銷人員都是可行的,不僅僅是大型企業的行銷人員 - 實際上,許多較小的組織正在通過創新計劃超越其較大的對手。本書向您展示如何將預測分析引入您的組織,提供可行的指導,讓您立即開始。
- 在任何規模的組織中實施預測行銷
- 提供更個性化的行銷體驗
- 使用機器學習技術自動化預測分析
- 基於具體數據而不是未經證實的想法做出行銷決策
長久以來,行銷人員一直在談論跨渠道提供個性化體驗。所有行銷人員都希望提供幸福,但大多數人仍然採用一刀切的方法。《預測行銷》提供了您需要的信息和見解,讓您的組織擺脫行銷活動的困境,進入真正個性化客戶體驗的高尚領域。