The Handbook of Media Audiences (Paperback)
暫譯: 媒體受眾手冊 (平裝本)

Virginia Nightingale

The Handbook of Media Audiences (Paperback)
  • 出版商: Wiley
  • 出版日期: 2013-12-04
  • 售價: $2,110
  • 貴賓價: 9.5 折 $2,005
  • 語言: 英文
  • 頁數: 556
  • 裝訂: Paperback
  • ISBN: 111872139X
  • ISBN-13: 9781118721391

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field

商品描述(中文翻譯)

本手冊提供了數位媒體興起下，受眾研究的複雜性和多樣性的全面概述。
- 詳細說明了受眾的研究及其如何隨著數位媒體的變化而改變
- 認識並欣賞有價值的傳統方法，並確定它們如何應用於不斷變化的媒體世界並與之演變
- 提供多元的觀點，探討當今作為受眾、受眾理論、受眾研究及進行受眾研究的方式
- 主張該領域最佳的運作方式是識別特定的「受眾問題」，並應用最佳的理論和研究方法來解決這些問題
- 包含來自該領域一些最傑出國際學者的貢獻

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