Data Smart: Using Data Science to Transform Information into Insight (Paperback)

John W. Foreman

Data Smart: Using Data Science to Transform Information into Insight (Paperback)

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商品描述

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.

But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.

Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet.

商品描述(中文翻譯)

「資料科學」這個詞在媒體中被拋來拋去，彷彿是一種魔法。主要的零售商預測從顧客懷孕到他們想要一雙新的Chuck Taylors鞋子的一切。這是一個全新的世界，看似毫無意義的數據可以轉化為有價值的洞察力，以推動明智的商業決策。

但是，如何進行資料科學呢？你需要聘請這些黑魔法師中的一位「資料科學家」來從你的數據中提取這些寶藏嗎？不需要。

資料科學只不過是使用直觀的步驟將原始數據處理成可行的洞察力。在《Data Smart》這本書中，作者兼資料科學家John Foreman將向你展示如何在熟悉的電子表格環境中實現這一目標。

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