Creating a Business Plan For Dummies (傻瓜式商業計畫書撰寫指南)

Curtis, Veechi

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商品描述

Everything you need to know to design a profitable business plan

Whether you're starting a new business or you've been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you're on the right track.

  • Explains how to create a one-page business plan in just a few hours
  • Takes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalities
  • Offers focused guidance on managing cashflow, designing marketing plans, and establishing a long-term vision for your business
  • Includes access to downloadable templates and worksheets, as well as helpful online audio and video components
  • Written by Veechi Curtis, bestselling author and business consultant

A good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.

作者簡介

Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several bestselling Australian and New Zealand business titles, including Small Business For Dummies, MYOB(R) Software For Dummies and Bookkeeping For Dummies.