Search Engine Optimization: Your visual blueprint for effective Internet marketing, 3/e (Paperback)
暫譯: 搜尋引擎優化:有效網路行銷的視覺藍圖,第三版 (平裝本)

Kristopher B. Jones

  • 出版商: Hungry Minds
  • 出版日期: 2013-04-22
  • 定價: $1,225
  • 售價: 2.4$299
  • 語言: 英文
  • 頁數: 336
  • 裝訂: Paperback
  • ISBN: 1118551745
  • ISBN-13: 9781118551745
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存 < 4)

商品描述

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert

Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.

  • More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
  • This two-color book is the only guide to search engine optimization that is presented in a visual format
  • Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more
  • Author is a popular keynote speaker and panelist at interactive marketing and technology conferences

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

商品描述(中文翻譯)

您視覺化的逐步指南,來自網路行銷專家的搜尋引擎最佳化

搜尋引擎最佳化(SEO)的技術和最佳實踐不斷演變。這本視覺指南針對SEO進行了全面更新,提供最新和最有效的方式來提升您的網站在搜尋引擎排名中的位置。網路行銷專家Kristopher Jones,經常在互動行銷會議上擔任主題演講者,以視覺化的格式解釋所有關鍵概念,讓您能夠了解它們的運作方式及應該採取的行動。學習關鍵字生成、內部連結、URL結構、內容創建、社交媒體使用等。


  • 目前超過70%的企業擁有網站;搜尋引擎最佳化是透過獲取新客戶並增加現有客戶業務來促進業務增長的重要因素。

  • 這本雙色書籍是唯一以視覺格式呈現的搜尋引擎最佳化指南。

  • 介紹搜尋引擎行銷原則,包括關鍵字生成、網站結構的現場最佳化、內部連結、URL結構、內容創建、場外最佳化、社交媒體最佳化等。

  • 作者是互動行銷和科技會議上受歡迎的主題演講者和小組成員。

搜尋引擎最佳化:您有效網路行銷的視覺藍圖,第三版幫助視覺學習者掌握並最大化SEO技術。