Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations [Paperback]
暫譯: 移動山脈的故事:說故事與視覺設計在說服性簡報中的應用【平裝本】
Martin Sykes, A. Nicklas Malik, Mark D. West
- 出版商: Wiley
- 出版日期: 2012-12-17
- 售價: $1,350
- 貴賓價: 9.5 折 $1,283
- 語言: 英文
- 頁數: 270
- 裝訂: Paperback
- ISBN: 1118423992
- ISBN-13: 9781118423998
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商品描述
Learn how to use stories and visuals to make top–notch presentations
It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high–impact presentations in your own organization.
The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You′ll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change.
- Explains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, high–impact and visual presentations that tell a story
- Covers how to apply a range of techniques and what the results look like, using screenshots of presentations, one page hand outs, and basic delivery with whiteboards
- Coauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methods
- Includes sample Story Maps, templates, practical success stories, and more
Learn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.
商品描述(中文翻譯)
學習如何使用故事和視覺元素來製作一流的簡報
這個方法稱為 CAST(內容、觀眾、故事與講述),它一直是一個默默的成功,直到現在。這個方法經過十二年的發展,作為幫助企業架構師的簡報方法,最終被微軟的企業架構團隊採用,並從 IT 經理擴展到銷售,甚至更廣泛地應用於全球主要組織。現在,感謝這本由專家作者團隊撰寫的獨特書籍,其中包括兩位微軟簡報專家,您可以學習如何使用這個驚人的過程,在自己的組織中創建和製作高影響力的簡報。
本書幫助您逐步建立完整的視覺故事,首先使用 CAST 方法創建故事地圖,然後從中製作引人入勝的簡報。它包括示例故事地圖、模板、實用的成功案例等。您將發現如何超越 PowerPoint 幻燈片,創建能夠影響同儕並促進變革的簡報。
- 解釋使用 CAST 創建故事地圖的簡報和促進變革的秘密,並從中製作高影響力和視覺化的簡報,講述一個故事
- 涵蓋如何應用一系列技術以及結果的樣貌,使用簡報的截圖、一頁的手冊和基本的白板展示
- 由微軟專家和視覺設計大師共同撰寫,他們在這些方法的專業培訓方面擁有多年的經驗
- 包括示例故事地圖、模板、實用的成功案例等
學習如何推銷您的想法並在公司中引發變革,參考《能改變山脈的故事:說故事與視覺設計的說服性簡報》。