Business Studies for Dummies (商業學入門)

Pettinger, Richard

Business Studies for Dummies

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商品描述

Your hands-on introduction to modern business and business education

Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.

You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.

  • Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studies
  • The perfect study companion for students

With Business Studies For Dummies, you'll be one step ahead of the competition--at university and on the job.

作者簡介

Richard Pettinger, MBA, is the Principal Teaching Fellow in Management Education at the Department of Management Science and Innovation, University College London. He is also Director of the BSc/MSci Information Management for Business programme, a major national initiative to transform undergraduate and pre-professional business and management education.

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