Advanced Web Metrics with Google Analytics, 3/e (Paperback)
暫譯: 進階網頁指標與 Google Analytics, 第3版 (平裝)

Brian Clifton

  • 出版商: Sybex
  • 出版日期: 2012-04-03
  • 定價: $1,370
  • 售價: 9.5$1,302
  • 語言: 英文
  • 頁數: 600
  • 裝訂: Paperback
  • ISBN: 1118168445
  • ISBN-13: 9781118168448
  • 相關分類: Google Analytics
  • 立即出貨 (庫存 < 3)

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商品描述

Get the latest information about using the #1 web analytics tool from this fully updated guide

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

  • Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
  • Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
  • Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
  • Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more

Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

商品描述(中文翻譯)

從這本全面更新的指南中獲取有關使用第一名網頁分析工具的最新資訊

Google Analytics 是一個免費工具,數以百萬計的網站擁有者使用它來評估他們的努力成效。其修訂的介面和新功能將提供更多方法來提升您網站的價值,而這本書將教您如何充分利用每一項功能。書中包含根據讀者和客戶要求的新內容,幫助您實施新方法和概念,追蹤社交媒體和行動訪客,使用新的多渠道漏斗報告功能,了解應該使用哪些過濾器,等等。


  • 讓您快速上手全新工具的 Google Analytics,並包含讀者和用戶特別為新 GA 使用者要求的內容

  • 涵蓋社交媒體分析功能、高級分段顯示、多儀表板配置,以及使用前 20 報告

  • 提供詳細的最佳實踐實施指南,涵蓋高級主題,例如如何設置 GA 以追蹤動態網頁、橫幅、外部連結和聯絡表單

  • 包括案例研究,並展示如何優化按點擊付費帳戶、整合 AdSense、使用新報告和報告工具、進行廣告版本測試等等

透過 Advanced Web Metrics with Google Analytics, 3rd Edition 中有關 Google Analytics 的詳細資訊和建議,讓您的網站成為更有效的商業工具。