Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (Hardcover)
暫譯: 行動行銷：基於位置的行銷、應用程式、行動優化廣告活動、2D 碼及其他行動策略以促進業務成長（精裝版）

Jeanne Hopkins, Jamie Turner

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (Hardcover)

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商品描述

Set-up, run, and measure successful mobile media marketing campaigns

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:

  • Use location-based marketing to get new customers and keep existing ones
  • Integrate social media with your mobile media campaign
  • Use mobile E-commerce to improve brand loyalty
  • Measure the ROI of a mobile media campaign
  • Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

商品描述(中文翻譯)

設置、運行並衡量成功的行動媒體行銷活動

Go Mobile 充滿了工具、提示和技術，幫助讀者設置、啟動、運行和衡量行動媒體活動。本書將幫助讀者了解不同的行動媒體平台，學習如何使用 SMS 進行商業推廣，將 2D 和 QR 碼納入他們的活動中，開發行動網站和行動應用程式，查看案例研究，還有更多內容。

Go Mobile 提供了實用的逐步指導，以實施行動行銷活動。讀者將學習如何：


  • 使用基於位置的行銷來獲取新客戶並保持現有客戶

  • 將社交媒體與您的行動媒體活動整合

  • 使用行動電子商務來提高品牌忠誠度

  • 衡量行動媒體活動的投資回報率 (ROI)

  • 開發可用於增長收入的行動媒體商業模式

透過這些有效、高效且整合的行動行銷活動，企業主和行銷人員將獲得令人羨慕的回應率，並見證他們的收入比以往任何時候都更快速地增長。

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