Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (Hardcover) (行動行銷：基於位置的行銷、應用程式、行動優化廣告活動、2D 碼及其他行動策略助您業務成長)

Jeanne Hopkins, Jamie Turner

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (Hardcover)

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商品描述

Set-up, run, and measure successful mobile media marketing campaigns

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:

  • Use location-based marketing to get new customers and keep existing ones
  • Integrate social media with your mobile media campaign
  • Use mobile E-commerce to improve brand loyalty
  • Measure the ROI of a mobile media campaign
  • Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

商品描述(中文翻譯)

建立、執行和評估成功的移動媒體行銷活動
Go Mobile 提供了一系列工具、技巧和技術，幫助讀者建立、啟動、執行和評估移動媒體行銷活動。本書將幫助讀者了解不同的移動媒體平台，學習如何運用簡訊行銷推廣業務，將2D和QR碼融入行銷活動中，開發移動網站和移動應用程式，提供案例研究等等。

Go Mobile 提供了實用的、逐步指導的方法，用於實施移動行銷活動。讀者將學習如何：


  • 使用基於位置的行銷來吸引新客戶並保留現有客戶

  • 將社交媒體與移動媒體行銷活動整合

  • 使用移動電子商務提升品牌忠誠度

  • 評估移動媒體行銷活動的投資回報率

  • 開發可用於增加收入的移動媒體商業模式

通過這些有效、高效且整合的移動行銷活動，企業主和行銷人員將獲得令人羨慕的回應率，並見證他們的收入比以往任何時候都更快增長。

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