Facebook Marketing: An Hour a Day, 2/e (Paperback)

Chris Treadaway, Mari Smith

  • 出版商: Sybex
  • 出版日期: 2012-05-08
  • 售價: $1,260
  • 貴賓價: 9.5$1,197
  • 語言: 英文
  • 頁數: 360
  • 裝訂: Paperback
  • ISBN: 1118147839
  • ISBN-13: 9781118147832
  • 相關分類: 行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

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商品描述

The bestselling Sybex guide to marketing on Facebook, now fully updated

As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.

  • This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
  • Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
  • Covers using features such as events, applications, and pay-per-click advertising
  • Includes case studies and directions for updating, monitoring, and maintaining your campaign

This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.

商品描述(中文翻譯)

暢銷的Sybex臉書行銷指南,現已全面更新。作為全球第二受歡迎的網站,臉書提供了無數的行銷機會和一系列新工具。這本暢銷指南現已完全更新,包括最新的工具,如Deals、贊助故事、發送按鈕等等。它解釋了如何制定一個成功的策略,實施一個活動,衡量結果並生成可用的報告。通過案例研究、逐步指南和實踐教程,以流行的每日一小時格式,使這本書成為在臉書上最大化行銷努力的完美手冊。

這本修訂版指南向您介紹了最新的臉書慣例、工具和人口統計資料,並概述了計劃活動的重要戰略考慮因素。它逐步指導您如何建立初始的臉書存在,制定整體行銷策略,設定目標,定義指標,生成報告,並將您的策略與其他行銷活動整合。涵蓋使用活動、應用程式和按點付費廣告等功能。包括案例研究和更新、監控和維護活動的指南。

這本受歡迎的指南充滿了最新的信息,幫助您制定、實施、衡量和維護成功的臉書行銷計劃。