101 Design Methods: A Structured Approach for Driving Innovation in Your Organization Contributor(s): Kumar, Vijay (Author)
暫譯: 101 種設計方法:推動組織創新的結構化方法

Vijay Kumar

  • 出版商: Wiley
  • 出版日期: 2012-10-09
  • 售價: $1,540
  • 貴賓價: 9.5$1,463
  • 語言: 英文
  • 頁數: 336
  • 裝訂: Paperback
  • ISBN: 1118083466
  • ISBN-13: 9781118083468
  • 海外代購書籍(需單獨結帳)

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商品描述

The first step-by-step guidebook for successful innovation planning

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

商品描述(中文翻譯)

成功創新規劃的第一本逐步指南

與其他相關書籍不同,101 Design Methods 將創造新產品、服務和客戶體驗的實踐視為一門科學,而非藝術,提供了一套實用的協作工具和方法,用於規劃和定義成功的新產品。面對缺乏既定程序和高風險失敗的挑戰,策略家、經理、設計師和研究人員將會發現這是一本無價的資源。新手可以從中學習;經理可以利用它進行規劃;而創新實踐者則可以通過參考它來提高工作質量。