101 Design Methods: A Structured Approach for Driving Innovation in Your Organization Contributor(s): Kumar, Vijay (Author)
Vijay Kumar
- 出版商: Wiley
- 出版日期: 2012-10-09
- 售價: $1,500
- 貴賓價: 9.5 折 $1,425
- 語言: 英文
- 頁數: 336
- 裝訂: Paperback
- ISBN: 1118083466
- ISBN-13: 9781118083468
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The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.