Tourism: Principles, Practices, Philosophies (Hardcover)
暫譯: 旅遊:原則、實踐與哲學(精裝版)

Charles R. Goeldner, J. R. Brent Ritchie

  • 出版商: Wiley
  • 出版日期: 2011-09-27
  • 售價: $1,490
  • 語言: 英文
  • 頁數: 512
  • 裝訂: Hardcover
  • ISBN: 1118071778
  • ISBN-13: 9781118071779
  • 下單後立即進貨 (約5~7天)

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商品描述

The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. Written in global terms, it provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. Among the topics given expanded coverage in this edition are: B&Bs, time shares, meetings and conventions, sustainable tourism, climate change, social media, and mobile marketing.

商品描述(中文翻譯)

《旅遊:原則、實踐、哲學》第12版探討了旅遊中的主要概念、旅遊得以實現的因素,以及旅遊如何成為任何國家財富的重要因素。這本書以全球的視角撰寫,提供了影響人類旅行和旅遊產業的文化、社會、經濟、心理和行銷方面的原則、實踐和哲學的概述。本版擴展了以下主題的內容:民宿、時間共享、會議與大會、可持續旅遊、氣候變遷、社交媒體和行動行銷。