相關主題
商品描述
The digital economy led to many new services where supply is matched with demand for various types of goods and services. More and more people and organizations are now in a position to design market rules that are being implemented in software. The design of markets is challenging as it needs to consider strategic behavior of market participants, psychological factors, and computational problems in order to implement the objectives of a designer. Market models in economics have not lost their importance, but the recent years have led to many new insights and principles for the design of markets, which are beyond traditional economic theory. This book introduces the fundamentals of market design, an engineering field concerned with the design of real-world markets.
商品描述(中文翻譯)
數位經濟催生了許多新服務,供應與需求在各類商品和服務之間得以匹配。越來越多的人和組織現在有能力設計市場規則,這些規則正透過軟體實施。市場設計是一項挑戰,因為它需要考慮市場參與者的策略行為、心理因素以及計算問題,以實現設計者的目標。經濟學中的市場模型並未失去其重要性,但近年來帶來了許多新的見解和原則,這些原則超越了傳統經濟理論。本書介紹了市場設計的基本原則,這是一個關注現實世界市場設計的工程領域。