Telecommunication Network Economics: From Theory to Applications
暫譯: 電信網路經濟學:從理論到應用
Patrick Maillé, Bruno Tuffin
- 出版商: Cambridge
- 出版日期: 2014-04-07
- 售價: $4,100
- 貴賓價: 9.5 折 $3,895
- 語言: 英文
- 頁數: 300
- 裝訂: Hardcover
- ISBN: 110703275X
- ISBN-13: 9781107032750
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相關分類:
經濟學 Economy、通訊系統 Communication-systems
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相關主題
商品描述
Presenting a balance of theory and practice, this up-to-date guide provides a comprehensive overview of the key issues in telecommunication network economics, as well as the mathematical models behind the solutions. These mathematical foundations enable the reader to understand the economic issues arising at this pivotal time in network economics, from business, research and political perspectives. This is followed by a unique practical guide to current topics, including app stores, volume-based pricing, auctions for advertisements, search engine business models, the network neutrality debate, the relationship between mobile operators and mobile virtual network operators, and the economics of security. The guide discusses all types of players in telecommunications, from users, to access and transit network providers, to service providers (including search engines, cloud providers or content delivery networks), to content providers and regulatory bodies. Ideal for graduate students, researchers and industry practitioners working in telecommunications.
商品描述(中文翻譯)
本書在理論與實務之間取得平衡,提供了電信網路經濟學中關鍵議題的全面概述,以及解決方案背後的數學模型。這些數學基礎使讀者能夠從商業、研究和政治的角度理解在這個網路經濟學關鍵時期出現的經濟問題。接下來是針對當前主題的獨特實用指南,包括應用程式商店、基於使用量的定價、廣告拍賣、搜尋引擎商業模式、網路中立性辯論、行動運營商與行動虛擬網路運營商之間的關係,以及安全經濟學。該指南討論了電信領域中的各類參與者,從用戶、接入和傳輸網路提供者,到服務提供者(包括搜尋引擎、雲端提供者或內容傳遞網路),再到內容提供者和監管機構。非常適合在電信領域工作的研究生、研究人員和業界專業人士。