Aligned: Stakeholder Management for Product Leaders
暫譯: 對齊:產品領導者的利害關係人管理
McCarthy, Bruce, Appel, Melissa
- 出版商: O'Reilly
- 出版日期: 2024-07-09
- 定價: $1,810
- 售價: 9.5 折 $1,720
- 語言: 英文
- 頁數: 301
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1098134427
- ISBN-13: 9781098134426
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商品描述
Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company?
By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You'll learn how to build trusting relationships with stakeholders, optimize your communication for different audiences, get buy-in for your ideas and roadmaps, and have stakeholders appreciate it when you say no.
You'll learn how to:
- Build and maintain trust with your stakeholders
- Map your organization and identify the real power players
- Establish roles and build an extended team that works well together
- Communicate in a way that speaks to the needs and goals of different stakeholders
- Get buy-in on your ideas and roadmap
- Make stakeholders appreciate and support you when you say "no"
- Sustain buy-in over time
- Manage difficult stakeholders and personalities
商品描述(中文翻譯)
產品管理自然地融入了同理心、心理學以及創新思維,以追求產品的最佳設計。但你有多常將這些技能應用於與公司內部人員的關係中呢?
這本實用的書籍將利益相關者管理的藝術分解為簡單的課程和框架,向產品經理展示如何管理那些對你產生影響並推進你職業生涯的關鍵關係。你將學會如何與利益相關者建立信任關係,根據不同的受眾優化你的溝通,獲得對你的想法和路線圖的支持,並讓利益相關者在你拒絕時也能理解和欣賞。
你將學會如何:
- 與你的利益相關者建立和維持信任
- 繪製你的組織結構並識別真正的權力玩家
- 確立角色並建立一個協作良好的擴展團隊
- 以符合不同利益相關者需求和目標的方式進行溝通
- 獲得對你的想法和路線圖的支持
- 讓利益相關者在你說「不」時理解並支持你
- 隨著時間的推移維持支持
- 管理困難的利益相關者和個性