商品描述
Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.
The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.
This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.
商品描述(中文翻譯)
專注於運營卓越，本書將帶領讀者了解產品開發、市場推出和持續產品支持的實務。基於第一卷《數位產品管理：策略規劃與市場機會》的策略基礎，本卷強調在現實情境中執行產品策略。
本書涵蓋了關鍵的方法論，如敏捷開發、產品生命周期管理和數據驅動的決策制定。主題包括市場策略、銷售渠道管理、客戶參與和優化數位體驗。它還深入探討了產品分析、客戶留存和功能採用。書中有關於建立產品運營模型和擴展產品運營的章節，強調組織如何推動持續改進並確保團隊之間的協調。倫理領導和持續創新也被探討，突顯了倫理在數位產品管理中的關鍵角色。
本書是產品經理尋求提升執行、跨功能協作和運營增長技能的必備資源，同時也適合那些希望將策略與實際交付相結合的專業人士。特別適合負責管理數位產品的開發、推出和支持的人員，確保產品不僅滿足市場需求，還能隨著客戶期望的變化而演進。
作者簡介
Boon Kee Lee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing, National University of Singapore. He has 30 years of consulting experience in product management and software development. His research interest is digital product management and digital ethics.
作者簡介(中文翻譯)
李文基是新加坡國立大學計算學院資訊系統與分析系的高級講師。他在產品管理和軟體開發方面擁有30年的顧問經驗。他的研究興趣包括數位產品管理和數位倫理。
