The Computational Content Analyst: Using Machine Learning to Classify Media Messages
Vargo, Chris J.
- 出版商: Routledge
- 出版日期: 2024-12-01
- 售價: $6,080
- 貴賓價: 9.5 折 $5,776
- 語言: 英文
- 頁數: 134
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1032846356
- ISBN-13: 9781032846354
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相關分類:
Machine Learning
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商品描述
This guide gives researchers the tools they need to amplify their analytical reach through the integration of content analysis with computational classification approaches, including machine learning and the latest advancements in generative AI and Large Language Models (LLMs). It is particularly useful for academic researchers and students.
商品描述(中文翻譯)
本指南為研究人員提供了所需的工具，以透過將內容分析與計算分類方法（包括機器學習以及最新的生成式人工智慧和大型語言模型（LLMs））整合，來擴大他們的分析範圍。這對於學術研究人員和學生特別有用。
作者簡介
Chris J. Vargo is an Associate Professor in the College of Media, Communication, and Information and Leeds School of Business (Courtesy) at the University of Colorado Boulder, USA. His research primarily focuses on the intersection of computational media analytics and political communication, employing computational methods to enhance understanding in these areas.
作者簡介(中文翻譯)
Chris J. Vargo 是美國科羅拉多大學博爾德分校媒體、傳播與資訊學院及利茲商學院（兼任）的副教授。他的研究主要集中在計算媒體分析與政治傳播的交集，運用計算方法來增進這些領域的理解。
