Augmenting Public Relations: An Introduction to AI and Other Technologies for PR
暫譯: 增強公共關係：AI及其他技術在公共關係中的應用介紹
Phillips, David
相關主題
商品描述
Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.
商品描述(中文翻譯)
本書探討公關產業的一系列新實踐，涵蓋原則與應用，對學生、學者和從業者都具有很大的價值。它描述了人工智慧的本質並預測其發展，為從業者提供了如何創建自己人工智慧工具的入門介紹。
作者簡介
David Phillips, FCIPR, Fellow of the Chartered Institute of Public Relations. Former Professor of Online Public Relations at the School of Communication and Media Studies (ESCS), Portugal. Previously Lecturer at the University of the West of England, Gloucester University and Bournemouth University. He has also worked for several decades in industry with roles including Director at Klea Global, Head of Digital at Publicasity, Corporate Affairs Director at Lancer Boss Group and Founder/Managing Director of Media Measurement Ltd.
作者簡介(中文翻譯)
大衛·菲利普斯（David Phillips），FCIPR，英國公共關係學會的院士。曾任葡萄牙通訊與媒體研究學院（ESCS）在線公共關係教授。之前在英格蘭西部大學、格洛斯特大學和伯恩茅斯大學擔任講師。他在業界工作了幾十年，擔任過多個職位，包括Klea Global的董事、Publicasity的數位主管、Lancer Boss Group的企業事務總監以及Media Measurement Ltd.的創辦人/執行董事。
