相關主題
商品描述
Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their development, offering an introduction to practitioners on how they, too, can create their own AI-enhanced tools.
The developments in augmented, virtual and meta-reality, aided by AI, have now become serious contenders for commercial communication, and the ability to harness this visual capability is explained in some detail. As is the ability for practitioners to automatically monitor and feed websites using Application Programming Interfaces (APIs). The book also considers computer games as a form of communication, and the evolving application of games supported by AI. In recent years, the PR monitoring industry has deployed AI to search for content of interest to clients across a vast range of media. It throws up huge amounts of data to be managed. The book explores how such resources can be harnessed for intelligence gathering and activity deployment in easy-to-understand language. The book also covers a range of other activities from 'brain to computer communication' to chatbots, including applications used by the Internet of Things, Security Issues and Crisis Management, and the crucial subject of Ethics.
Examining a range of new practices for the PR industry, and covering both principles and applications, this book will be of great value to students, academics and practitioners alike.
商品描述(中文翻譯)
《增強公共關係》探討了隨著人工智慧（AI）的興起，公共關係（PR）中現有技術如何被顯著增強。這本書描述了AI的機會與陷阱、近期及新興技術，以及它們發展的預測，為從業者提供了如何創建自己的AI增強工具的入門介紹。
增強、虛擬和元宇宙的發展，在AI的輔助下，現在已成為商業溝通的有力競爭者，如何利用這種視覺能力在書中有詳細的解釋。同時，從業者也能夠自動監控並利用應用程式介面（APIs）更新網站。書中還考慮了電腦遊戲作為一種溝通形式，以及AI支持的遊戲應用的演變。近年來，公共關係監控行業已經部署AI來搜尋客戶在各種媒體中感興趣的內容，這產生了大量需要管理的數據。這本書探討了如何利用這些資源進行情報收集和活動部署，並以易於理解的語言進行說明。書中還涵蓋了從「大腦到電腦的溝通」到聊天機器人等一系列其他活動，包括物聯網應用、安全問題和危機管理，以及倫理這一重要主題。
本書檢視了公共關係行業的一系列新實踐，涵蓋了原則和應用，對學生、學者和從業者都將具有很大的價值。
作者簡介
David Phillips, FCIPR, Fellow of the Chartered Institute of Public Relations. Former Professor of Online Public Relations at the School of Communication and Media Studies (ESCS), Portugal. Previously Lecturer at the University of the West of England, Gloucester University and Bournemouth University. He has also worked for several decades in industry with roles including Director at Klea Global, Head of Digital at Publicasity, Corporate Affairs Director at Lancer Boss Group and Founder/Managing Director of Media Measurement Ltd.
作者簡介(中文翻譯)
大衛·菲利普斯（David Phillips），FCIPR，英國公共關係學會的院士。曾任葡萄牙通訊與媒體研究學院（ESCS）在線公共關係教授。之前在英國西部大學、格洛斯特大學和伯恩茅斯大學擔任講師。他在業界工作了幾十年，擔任過多個職位，包括Klea Global的董事、Publicasity的數位主管、Lancer Boss Group的企業事務總監，以及Media Measurement Ltd.的創辦人兼執行董事。
