Predictive Analytics and Generative AI for Data-Driven Marketing Strategies (數據驅動行銷策略的預測分析與生成式人工智慧)

在深入探討尖端技術及其如何用於支持數據驅動的行銷策略並賦能組織做出正確決策的過程中，《預測分析與生成式人工智慧在數據驅動行銷策略中的應用》包含了來自多個行銷領域的實際案例研究和範例。本書展示了預測分析和生成式人工智慧如何成功應用於解決行銷挑戰並推動實質成果。本書突顯了預測分析和生成式人工智慧在行銷領域的新興趨勢，以及它們對未來數據驅動行銷的潛在影響。本書旨在幫助專業人士和學者獲得有效運用預測分析和生成式人工智慧於行銷策略的技能和資源。

本書內容包括：

- 檢視不同的預測分析模型和演算法，如回歸分析、決策樹和神經網絡，並展示如何利用這些方法從行銷數據中獲得有洞察力的結論。

- 包含生成式人工智慧技術，如生成對抗網絡（GANs）和變分自編碼器（VAEs），展示這些技術如何生成合成數據以獲取行銷洞察和決策支持。

- 強調數據驅動行銷決策的重要性，並說明生成式人工智慧和預測分析在這一背景下的實用性。

- 將數據科學的原則與行銷概念相結合，提供對預測分析和生成式人工智慧如何推動數據驅動行銷決策的整體理解。

- 呈現預測分析和生成式人工智慧的最新進展，並討論它們如何影響數據驅動行銷領域。

Dr. Hemachandran Kannan is a professor in the department of Artificial Intelligence & Business Analytics at School of Business, Woxsen University, India and holds the Zita Zoltay Paprika of Decision Sciences and Business Economics and Course5i- Chair Professor of Business Analytics and Machine Learning. He has been a passionate teacher with 15 years of teaching experience and 5 years of research experience. A strong educational professional with a scientific bent of mind, highly skilled in AI (Artificial Intelligence) & Business Analytics. After receiving a PhD in embedded systems, He started focusing on Interdisciplinary research. He served as an effective resource person at various national and international scientific conferences and panel discussions. He also gave lectures on topics related to Artificial Intelligence & Business Analytics. He was bestowed as best faculty at Woxsen University in 2021-2022 and in Ashoka Institute of Engineering & Technology in 2019 - 2020. He has rich working experience in Natural Language Processing, Computer Vision, Building Video recommendation systems, Building Chatbots for HR (Human Rights) policies and Education Sector, Automatic Interview processes, and Autonomous Robots. Dr. Hemachandran is currently working on various real-time use cases and projects in collaboration with Industries such as Advert flair, Nosh Technologies, Course5i and Apstek Corp. He has organized many International Conferences, Hackathons and Ideathon. He owed four patents to his credentials. He has a life membership in estimable professional bodies. An open-ended positive person who has a stupendous peer-reviewed publication record with more than 35 journals and international conference publications. As of now, he has authored 3 Books and edited 7 Books in CRC Press Taylor and Francis and IGI Global.

Professor Debdutta Choudhury is an academician with 18 years of corporate experience spanning Manufacturing, BFSI, Technology and Education domain. Debdutta has spent most of his career in sales and marketing with exposure to sales strategy, sales management, corporate strategy, integrated marketing communication, corporate finance and general management. Debdutta teaches Marketing courses and has a research interest in technology in marketing, sustainability and pedagogical innovations. He has published several book chapters, cases and presented them in research conferences. At Woxsen, Debdutta handles various accreditations and new initiatives.

Dr. Raul Villamarin Rodriguez is the Vice President, Woxsen University and holds the Steven Pinker Professor of Cognitive Psychology and Classavo Chair Professorship in Integrative Research and Digital Learning. Dr. Rodríguez is an Adjunct Professor at Universidad del Externado, Colombia and member of the International Advisory Board at IBS Ranepa, Russian Federation, and a member of the IAB, University of Pécs Faculty of Business and Economics. He is also part of the PRME i5 Expert Pedagogy Group - India representative. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation applications in Human Resources. Dr. Rodriguez's specific areas of expertise and interest are Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Knowledge Engineering, and Quantum Artificial Intelligence. He has the experience and feels comfortable using Prolog, Java, C++, Python, R/RStudio, Julia, Swift, Scala, MySQL, and Spark, among others. He is a registered expert in Artificial intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission, a nominee for the Forbes 30 Under 30 Europe 2020 list, and awardee in the Europe India 40 under 40 Leaders. Alongside this, he is a member of the GRLI Deans and Directors cohort. He is a regular keynote speaker and panel moderator at various national and international conferences or summits such as ML (Machine Learning) Conference (Singapore). Additionally, he is a member of the Harvard Business Review Advisory Council, the ETS Business School Advisory Council (BSAC) in India, and the Institute for Robotics Process Automation & Artificial Intelligence. He has co-authored two reference books: "New Age Leadership: A Critical Insight" and "Retail Store'e" and has more than 70 publications to his credit. He is a weekly contributing writer to various magazines in the field of analytics and emerging technologies. Alongside this, he is a journal reviewer and associate editor in various publications such as IEEE (Institution of Electrical & Electronics Engineers).

Dr. Jorge A. Wise got a PhD from EGADE Business School. He stands out in professional activities, from 1980-2000 working in national and international firms. In 1998 he joined the Monterrey Tech (ITESM) as professor of Marketing and International Business. In 2014 is appointed Director fo the Center or Excellence for Competitiveness and Entrepreneurship at CETYS University. Later, he is appointed as Dean of the brand new CETYS Graduate School of Business. In those years, he is recognized as a member of Mexican National Research System from CONACYT (The Mexican Council for Science and Technology). Dr. Wise is an international professor working in the USA, Latin America and Europe. His latest appointments are at CEIPA Business School, Colombia and at IESEG School of Management, France. He is also a visiting professor at WOXSEN University, Hyderabad, India and Pforzheim University, Germany. Recognized for his work in marketing, international business, strategic management, and family businesses.

Revathi T is an academician with 7 years of research experience in computer vision and 3 years of teaching in universities. Revathi has spent most of his career in research with exposure to computer vision, applied mathematics, machine learning and deep learning.Revathi teaches data analytics courses and has a research interest in technology in artificial Intelligence. She has published several research papers in journals and conferences. At Woxsen, Revathi is one of the members in AI Research Centre.

Dr. Hemachandran Kannan 是印度 Woxsen 大學商學院人工智慧與商業分析系的教授，擔任決策科學與商業經濟學的 Zita Zoltay Paprika 教授及 Course5i 商業分析與機器學習的講座教授。他是一位充滿熱情的教師，擁有 15 年的教學經驗和 5 年的研究經驗。作為一位具有科學思維的優秀教育專業人士，他在人工智慧 (AI) 和商業分析方面擁有高度的專業技能。在獲得嵌入式系統的博士學位後，他開始專注於跨學科研究。他曾在各種國內外科學會議和專題討論中擔任有效的資源人員，並就人工智慧與商業分析相關主題進行演講。他在 2021-2022 年獲得 Woxsen 大學最佳教師獎，並在 2019-2020 年獲得 Ashoka 工程與技術學院的最佳教師獎。他在自然語言處理、計算機視覺、建立視頻推薦系統、為人權政策和教育領域建立聊天機器人、自動面試流程以及自主機器人方面擁有豐富的工作經驗。Dr. Hemachandran 目前正與 Advert flair、Nosh Technologies、Course5i 和 Apstek Corp 等行業合作，進行各種實時案例和項目。他組織了許多國際會議、黑客松和創意馬拉松。他擁有四項專利，並在多個專業機構中擁有終身會員資格。他是一位開放且積極的人，擁有超過 35 篇期刊和國際會議的同行評審出版紀錄。目前，他已撰寫 3 本書並編輯 7 本書，出版於 CRC Press Taylor and Francis 和 IGI Global。

Professor Debdutta Choudhury 是一位擁有 18 年企業經驗的學者，涵蓋製造業、BFSI、科技和教育領域。Debdutta 的大部分職業生涯都在銷售和市場營銷領域，並接觸到銷售策略、銷售管理、企業策略、整合行銷傳播、企業財務和一般管理。Debdutta 教授市場營銷課程，並對市場營銷中的科技、可持續性和教學創新有研究興趣。他已發表多篇書籍章節和案例，並在研究會議中進行報告。在 Woxsen，Debdutta 負責各種認證和新倡議。

Dr. Raul Villamarin Rodriguez 是 Woxsen 大學的副校長，擔任 Steven Pinker 認知心理學教授及 Classavo 整合研究與數位學習的講座教授。Dr. Rodríguez 是哥倫比亞 Universidad del Externado 的兼任教授，並且是俄羅斯聯邦 IBS Ranepa 的國際諮詢委員會成員，以及佩奇大學商業與經濟學院的 IAB 成員。他還是 PRME i5 專家教學小組的印度代表。他擁有人工智慧和人力資源中機器人流程自動化應用的博士學位。Dr. Rodriguez 的專業領域和興趣包括機器學習、深度學習、自然語言處理、計算機視覺、機器人流程自動化、多代理系統、知識工程和量子人工智慧。他擅長使用 Prolog、Java、C++、Python、R/RStudio、Julia、Swift、Scala、MySQL 和 Spark 等技術。他是歐洲委員會的人工智慧、智能系統和多代理系統的註冊專家，曾入選 2020 年福布斯 30 位 30 歲以下歐洲名單，並獲得歐洲印度 40 位 40 歲以下領導者獎。此外，他還是 GRLI 院長和主任小組的成員。他是各種國內外會議或高峰會的常規主題演講者和小組主持人。