Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
暫譯: 數據驅動行銷策略的預測分析與生成式人工智慧

K, Hemachandran, Choudhury, Debdutta, Rodriguez, Raul Villamarin

Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
  • 出版商: CRC
  • 出版日期: 2024-12-10
  • 售價: $6,450
  • 貴賓價: 9.5 折 $6,128
  • 語言: 英文
  • 頁數: 276
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1032748915
  • ISBN-13: 9781032748917
  • 相關分類: 人工智慧、行銷/網路行銷 Marketing、Machine Learning

    • 海外代購書籍(需單獨結帳)

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商品描述

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies.

This book:

- Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data.

- Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making.

- Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context.

- Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions.

- Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.

商品描述(中文翻譯)

在深入探討尖端技術及其如何用於支持數據驅動的行銷策略並賦能組織做出正確決策的過程中，《數據驅動行銷策略的預測分析與生成式人工智慧》包含了來自不同行銷領域的實際案例研究和範例。本書展示了預測分析和生成式人工智慧如何成功應用於解決行銷挑戰並推動可見的成果。本書突顯了預測分析和生成式人工智慧在行銷中的新興趨勢，以及它們對未來數據驅動行銷的潛在影響。本書旨在幫助專業人士和學者獲得有效運用預測分析和生成式人工智慧於行銷策略的技能和資源。

本書內容包括：

- 檢視不同的預測分析模型和演算法，如回歸分析、決策樹和神經網絡，並展示如何利用這些方法從行銷數據中獲得有洞察力的結論。

- 包含生成式人工智慧技術，如生成對抗網絡（GANs）和變分自編碼器（VAEs），展示這些技術如何生成合成數據以獲取行銷洞察和決策支持。

- 強調數據驅動行銷決策的重要性，並說明生成式人工智慧和預測分析在這一背景下的實用性。

- 將數據科學的原則與行銷概念整合，提供對預測分析和生成式人工智慧如何推動數據驅動行銷決策的整體理解。

- 呈現預測分析和生成式人工智慧的最新進展，並討論它們如何影響數據驅動行銷領域。

作者簡介

Dr. Hemachandran Kannan is a professor in the department of Artificial Intelligence & Business Analytics at School of Business, Woxsen University, India and holds the Zita Zoltay Paprika of Decision Sciences and Business Economics and Course5i- Chair Professor of Business Analytics and Machine Learning. He has been a passionate teacher with 15 years of teaching experience and 5 years of research experience. A strong educational professional with a scientific bent of mind, highly skilled in AI (Artificial Intelligence) & Business Analytics. After receiving a PhD in embedded systems, He started focusing on Interdisciplinary research. He served as an effective resource person at various national and international scientific conferences and panel discussions. He also gave lectures on topics related to Artificial Intelligence & Business Analytics. He was bestowed as best faculty at Woxsen University in 2021-2022 and in Ashoka Institute of Engineering & Technology in 2019 - 2020. He has rich working experience in Natural Language Processing, Computer Vision, Building Video recommendation systems, Building Chatbots for HR (Human Rights) policies and Education Sector, Automatic Interview processes, and Autonomous Robots. Dr. Hemachandran is currently working on various real-time use cases and projects in collaboration with Industries such as Advert flair, Nosh Technologies, Course5i and Apstek Corp. He has organized many International Conferences, Hackathons and Ideathon. He owed four patents to his credentials. He has a life membership in estimable professional bodies. An open-ended positive person who has a stupendous peer-reviewed publication record with more than 35 journals and international conference publications. As of now, he has authored 3 Books and edited 7 Books in CRC Press Taylor and Francis and IGI Global.

Professor Debdutta Choudhury is an academician with 18 years of corporate experience spanning Manufacturing, BFSI, Technology and Education domain. Debdutta has spent most of his career in sales and marketing with exposure to sales strategy, sales management, corporate strategy, integrated marketing communication, corporate finance and general management. Debdutta teaches Marketing courses and has a research interest in technology in marketing, sustainability and pedagogical innovations. He has published several book chapters, cases and presented them in research conferences. At Woxsen, Debdutta handles various accreditations and new initiatives.

Dr. Raul Villamarin Rodriguez is the Vice President, Woxsen University and holds the Steven Pinker Professor of Cognitive Psychology and Classavo Chair Professorship in Integrative Research and Digital Learning. Dr. Rodríguez is an Adjunct Professor at Universidad del Externado, Colombia and member of the International Advisory Board at IBS Ranepa, Russian Federation, and a member of the IAB, University of Pécs Faculty of Business and Economics. He is also part of the PRME i5 Expert Pedagogy Group - India representative. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation applications in Human Resources. Dr. Rodriguez's specific areas of expertise and interest are Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Knowledge Engineering, and Quantum Artificial Intelligence. He has the experience and feels comfortable using Prolog, Java, C++, Python, R/RStudio, Julia, Swift, Scala, MySQL, and Spark, among others. He is a registered expert in Artificial intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission, a nominee for the Forbes 30 Under 30 Europe 2020 list, and awardee in the Europe India 40 under 40 Leaders. Alongside this, he is a member of the GRLI Deans and Directors cohort. He is a regular keynote speaker and panel moderator at various national and international conferences or summits such as ML (Machine Learning) Conference (Singapore). Additionally, he is a member of the Harvard Business Review Advisory Council, the ETS Business School Advisory Council (BSAC) in India, and the Institute for Robotics Process Automation & Artificial Intelligence. He has co-authored two reference books: "New Age Leadership: A Critical Insight" and "Retail Store'e" and has more than 70 publications to his credit. He is a weekly contributing writer to various magazines in the field of analytics and emerging technologies. Alongside this, he is a journal reviewer and associate editor in various publications such as IEEE (Institution of Electrical & Electronics Engineers).

Dr. Jorge A. Wise got a PhD from EGADE Business School. He stands out in professional activities, from 1980-2000 working in national and international firms. In 1998 he joined the Monterrey Tech (ITESM) as professor of Marketing and International Business. In 2014 is appointed Director fo the Center or Excellence for Competitiveness and Entrepreneurship at CETYS University. Later, he is appointed as Dean of the brand new CETYS Graduate School of Business. In those years, he is recognized as a member of Mexican National Research System from CONACYT (The Mexican Council for Science and Technology). Dr. Wise is an international professor working in the USA, Latin America and Europe. His latest appointments are at CEIPA Business School, Colombia and at IESEG School of Management, France. He is also a visiting professor at WOXSEN University, Hyderabad, India and Pforzheim University, Germany. Recognized for his work in marketing, international business, strategic management, and family businesses.

Revathi T is an academician with 7 years of research experience in computer vision and 3 years of teaching in universities. Revathi has spent most of his career in research with exposure to computer vision, applied mathematics, machine learning and deep learning.Revathi teaches data analytics courses and has a research interest in technology in artificial Intelligence. She has published several research papers in journals and conferences. At Woxsen, Revathi is one of the members in AI Research Centre.

作者簡介(中文翻譯)

赫馬昌德蘭·卡南博士是印度沃克森大學商學院人工智慧與商業分析系的教授，擔任決策科學與商業經濟學的Zita Zoltay Paprika教授及Course5i商業分析與機器學習的講座教授。他是一位充滿熱情的教師，擁有15年的教學經驗和5年的研究經驗。作為一位具有科學思維的強大教育專業人士，他在人工智慧（AI）與商業分析方面擁有高超的技能。在獲得嵌入式系統的博士學位後，他開始專注於跨學科研究。他在各種國內外科學會議和小組討論中擔任有效的資源人員，並就人工智慧與商業分析相關主題進行講座。他在2021-2022年獲得沃克森大學最佳教師獎，並在2019-2020年獲得阿肖卡工程與技術學院的最佳教師獎。他在自然語言處理、計算機視覺、建立視頻推薦系統、為人權政策和教育領域建立聊天機器人、自動面試流程和自主機器人方面擁有豐富的工作經驗。赫馬昌德蘭博士目前正與廣告公司Advert flair、Nosh Technologies、Course5i和Apstek Corp等行業合作，進行各種實時用例和項目。他組織了許多國際會議、黑客松和創意馬拉松。他擁有四項專利，並在多個專業機構中擁有終身會員資格。他是一位開放且積極的人，擁有超過35篇期刊和國際會議出版物的卓越同行評審出版紀錄。至今，他已在CRC Press Taylor and Francis和IGI Global出版了3本書並編輯了7本書。

德布達塔·喬杜里教授是一位擁有18年企業經驗的學者，涵蓋製造業、銀行金融服務、科技和教育領域。德布達塔在銷售和市場營銷方面度過了大部分職業生涯，並接觸到銷售策略、銷售管理、企業策略、整合行銷傳播、企業財務和一般管理。德布達塔教授市場營銷課程，並對市場營銷中的科技、可持續性和教學創新有研究興趣。他已發表多篇書章和案例，並在研究會議上進行報告。在沃克森大學，德布達塔負責各種認證和新倡議。

勞爾·維拉馬林·羅德里格斯博士是沃克森大學的副校長，擔任史蒂芬·平克認知心理學教授及Classavo整合研究與數位學習講座教授。羅德里格斯博士是哥倫比亞外部大學的兼任教授，也是俄羅斯聯邦IBS Ranepa國際諮詢委員會的成員，以及佩奇大學商業與經濟學院的IAB成員。他還是PRME i5專家教學小組的印度代表。他擁有人工智慧及人力資源中的機器人流程自動化應用的博士學位。羅德里格斯博士的專業領域和興趣包括機器學習、深度學習、自然語言處理、計算機視覺、機器人流程自動化、多代理系統、知識工程和量子人工智慧。他熟練使用Prolog、Java、C++、Python、R/RStudio、Julia、Swift、Scala、MySQL和Spark等技術。他是歐洲委員會的人工智慧、智能系統和多代理系統的註冊專家，曾入選2020年福布斯30位30歲以下歐洲名單，並獲得歐洲印度40位40歲以下領導者獎。此外，他還是GRLI院長和主任小組的成員。他是各種國內外會議或峰會的常規主題演講者和小組主持人，例如新加坡的機器學習會議。此外，他還是哈佛商業評論諮詢委員會、印度ETS商學院諮詢委員會（BSAC）和機器人流程自動化與人工智慧研究所的成員。他共同撰寫了兩本參考書籍：《新時代領導力：關鍵洞察》和《零售商店》，並擁有超過70篇出版物。他每週為各種分析和新興技術領域的雜誌撰寫文章。此外，他還是多個出版物的期刊審稿人和副編輯，例如IEEE（電氣與電子工程師學會）。

豪爾赫·A·懷斯博士在EGADE商學院獲得博士學位。他在專業活動中表現突出，從1980年至2000年在國內外公司工作。1998年，他加入蒙特雷科技大學（ITESM）擔任市場營銷和國際商務教授。2014年，他被任命為CETYS大學競爭力與創業卓越中心的主任。隨後，他被任命為全新的CETYS研究生商學院的院長。在這些年中，他被認可為墨西哥國家研究系統的成員，該系統由CONACYT（墨西哥科學與技術委員會）管理。懷斯博士是一位國際教授，在美國、拉丁美洲和歐洲工作。他最近的任命是在哥倫比亞的CEIPA商學院和法國的IESEG管理學院。他還是印度沃克森大學和德國普福爾茨海姆大學的客座教授。因其在市場營銷、國際商務、戰略管理和家族企業方面的工作而受到認可。

瑞瓦提·T是一位擁有7年計算機視覺研究經驗和3年大學教學經驗的學者。瑞瓦提在計算機視覺、應用數學、機器學習和深度學習方面度過了大部分職業生涯。瑞瓦提教授數據分析課程，並對人工智慧中的技術有研究興趣。她已在期刊和會議上發表多篇研究論文。在沃克森大學，瑞瓦提是人工智慧研究中心的成員之一。

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