Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise

在今天的全球商業環境中，客戶關係管理（CRM）已成為許多國際企業成功的關鍵。本書提供了對這一關鍵業務方面的全面分析，重點關注企業在全球擴張的背景下如何有效地管理客戶關係。

Assoc. Prof. Eng. Anna Brzozowska, Ph.D., associate professor in the field of economics, in the discipline of management science. Currently, he works at the Department of Logistics at the Faculty of Management of the Częstochowa University of Technology. Since 2000, the professor's research and teaching activity has been associated with the Częstochowa University of Technology, where I worked as an assistant, and since February 2005 as an assistant professor. From 2015 until now as an associate professor.She is the author or co-author of about 180 scientific publications. Until 2018, she was the editor of the EUREKA Social and Humanistic magazine. In the years 2018-2021, she was the editor-in-chief of Scientific Journals of the Częstochowa University of Technology Management. Its scientific and research activity focuses on organization management processes, primarily logistic, marketing, information and IT aspects as well as the institutional environment influencing management in the light of integration activities. The main directions of research and studies concern four key issues: the broadly understood concept of marketing and logistics management, IT in business, EU project management, management and marketing in agribusiness and the processes of integration with the European Union. He systematically develops these issues by conducting national and international research, participation in thematic groups and research and development teams, as well as through cooperation with business and local and regional authorities. As part of scientific and didactic work, she cooperated with the Mechanical Engineering Faculty, University of Miskolc, Hochschule Wismar University of Applied Sciences Technology, Technical University of Ostrava, Poltava State Agrarian Academy Ukraina, King Abdulaziz University Saudi Arabia.

Dr. Stanislaw Brzezinski is a professor (full - Presidential nominee) of economic sciences. After graduating from the University of Warsaw, he worked in central administration and diplomacy for over 20 years. In the years 1996-2018 he was employed at the Faculty of Management of the Czestochowa University of Technology, in which from 2009 he was the deputy director of the Marketing Institute.

From September 2018 he is a professor at the University of Economics and Humanities in Warsaw. In scientific activity, he deals, among others, with the issues of sustainable development of the word economy and the role of enterprises in this process. He is the author of the concept of a new marketing orientation called "Market orientation of social responsibility" as well as numerous scientific articles, monograph's chapters and peer-reviewed papers.

In September 2013, he became the editor-in-chief of "Przegląd Organizacji/Organization's Review" - one of the world's oldest scientific journals in the discipline of management. In addition, since 2017 he has been the Vice President of the Central Board of the Scientific Society for Organization and Management (TNOiK).

Arnold Pabian (Prof. Dr. Habil., Full Professor) is a specialist in management and marketing. He has published over 300 works, including books, articles and papers in Poland and abroad. Many of these pubications relate to sustainable management and sustainable marketing. He conducts research in Poland and abroad financed from the funds of the Polish Ministry of Science and Higher Education. He has participated in numerous scientific conferences organised in various countries around the world (the USA, Australia, Canada, Japan, Argentina, Mexico, Singapore, the United Arab Emirates, Russia, China and others). In years 2003-2009, he was a member of The Academy of Marketing Science (the USA). He also participated in the works of the Polish Academy of Sciences. For many years he has held various managerial positions in the Polish higher education system. For two terms, (2008-2016), he was the Dean of the Faculty of Management, Czestochowa University of Technology (Poland). Currently, Prof. Arnold Pabian is the Vice-Rector for Management and Marketing at this university. He has been awarded the Golden Cross of Merit by the President of the Republic of Poland for his contribution to the development of science. Furthermore, he has been awarded the Silver Cross of Merit, Medal of National Education, as well as many other medals and prizes.

Barbara Pabian holds a post-doctoral degree (dr habil.) in cultural studies and works as a professor at the Faculty of Management, University of Economics in Katowice in Poland. An author of approximately 90 scientific publications, including books and articles, published in Polish, English and Russian, as well as a textbook for students. A supervisor of many Bachelor's and Master's theses. Since 2008, she has been the Dean of the Faculty of Tourism at the WSHT (School of Graduate Studies in Hospitality Management and Tourism) in Częstochowa, as well as the Head of Post-Graduate Studies. She has been awarded the Medal of National Education. She has also obtained the Award of City of Częstochowa as well as other prizes.

Assoc. Prof. Eng. Anna Brzozowska, Ph.D., 是經濟學領域的副教授，專攻管理科學。目前在Czestochowa University of Technology的物流系工作。自2000年以來，教授的研究和教學活動一直與Czestochowa University of Technology相關，曾擔任助教，自2005年2月起擔任助理教授，從2015年至今擔任副教授。她是約180篇科學著作的作者或合著者。直到2018年，她擔任EUREKA Social and Humanistic雜誌的編輯。在2018年至2021年期間，她擔任Czestochowa University of Technology Management科學期刊的主編。她的科學和研究活動主要集中在組織管理過程，主要是物流、市場營銷、信息和IT方面，以及影響管理的制度環境。研究和研究的主要方向涉及四個關鍵問題：廣義的市場營銷和物流管理概念，企業中的IT，歐盟項目管理，農業企業中的管理和營銷以及與歐盟的整合過程。他通過進行國內和國際研究，參與主題小組和研究和開發團隊，以及與企業和地方和區域當局的合作，系統地發展這些問題。在科學和教學工作中，她與Miskolc大學機械工程學院，Wismar應用科學技術大學，Ostrava技術大學，烏克蘭Poltava國家農業學院，沙特阿拉伯國王阿卜杜拉齊茲大學合作。

Dr. Stanislaw Brzezinski是經濟學博士，教授（全職-總統提名）。畢業於華沙大學後，他在中央行政和外交部門工作了20多年。1996年至2018年期間，他在Czestochowa University of Technology的管理學院任職，2009年起擔任市場研究所副所長。

從2018年9月起，他成為華沙經濟與人文學院的教授。在科學活動中，他處理的問題包括世界經濟的可持續發展和企業在這一過程中的角色。他是一種名為“市場社會責任導向”的新市場導向概念的作者，並且還有許多科學文章、專著章節和同行評審的論文。

2013年9月，他成為“Przegląd Organizacji/Organization's Review”（管理學學科中世界上最古老的科學期刊之一）的主編。此外，自2017年以來，他一直是科學組織和管理學會（TNOiK）中央委員會的副主席。

Arnold Pabian（Prof. Dr. Habil.，全職教授）是管理和營銷專家。他在波蘭和國外發表了300多篇作品，包括書籍、文章和論文。其中許多出版物與可持續管理和可持續營銷有關。他從波蘭科學與高等教育部的資金中進行國內外研究。他參加了世界各國的眾多科學會議（包括美國、澳大利亞、加拿大、日本、阿根廷、墨西哥、新加坡、阿聯酋、俄羅斯、中國等）。2003年至2009年期間，他是美國市場科學學會的成員。他還參與了波蘭科學院的工作。多年來，他在波蘭高等教育體系中擔任各種管理職位。在兩個任期（2008年至2016年）中，他擔任了該