Blockchain in Sports: Insights
暫譯: 體育中的區塊鏈：洞察與分析

Thomas, Stuart, Tierney, Kieran D., Potts, Jason

Blockchain in Sports: Insights
  • 出版商: Routledge
  • 出版日期: 2025-04-03
  • 售價: $2,570
  • 貴賓價: 9.5 折 $2,442
  • 語言: 英文
  • 頁數: 82
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1032608617
  • ISBN-13: 9781032608617
  • 相關分類: 區塊鏈 Blockchain

    • 海外代購書籍(需單獨結帳)

商品描述

This is the first book to examine the impact of blockchain technology on the business of sport. It introduces the fundamentals of blockchain, and explores its current and prospective applications in sport, as well the implications - both positive and negative - of blockchain for the future of the global sport industry.

The book opens by explaining how blockchain works, assuming no prior knowledge on the part of the reader, and introduces the most important aspects of blockchain in practice, such as Non Fungible Tokens (NFTs) and Decentralised Autonomous Organisations (NAOs), as well as new ways of gathering data, such as The Internet of Things, that interact with blockchain infrastructure. The book then examines blockchain in relation to functional areas of sport business, including marketing and fan engagement, athlete contracting and doping records, sport betting markets, fantasy leagues and esports.

This is essential reading for anybody with an interest in sport business and management, e-commerce, or the impact of new technologies on the economy and wider society.

商品描述(中文翻譯)

這是第一本探討區塊鏈技術對體育商業影響的書籍。它介紹了區塊鏈的基本原理，並探索其在體育領域的當前及未來應用，以及區塊鏈對全球體育產業未來的正面和負面影響。

本書首先解釋了區塊鏈的運作方式，假設讀者沒有任何先前的知識，並介紹了區塊鏈在實踐中的最重要方面，例如非同質化代幣（Non Fungible Tokens, NFTs）和去中心化自治組織（Decentralised Autonomous Organisations, DAOs），以及與區塊鏈基礎設施互動的新數據收集方式，例如物聯網（The Internet of Things）。接著，本書探討了區塊鏈在體育商業功能領域的應用，包括行銷與粉絲互動、運動員合約與禁藥紀錄、體育博彩市場、幻想聯盟和電子競技。

這是任何對體育商業與管理、電子商務或新技術對經濟及更廣泛社會影響感興趣的讀者必讀的書籍。

作者簡介

Stuart Thomas is Associate Professor in the Blockchain Innovation Hub at RMIT University, Australia, and is the Hub's Director of Education Development. Stuart is a senior educator and a highly successful leader and developer of innovative, practical education programmes, more recently working in the Web3 space building multidisciplinary, blockchain programmes for business. Stuart has diverse research interests and has published widely, including at the intersection of technology and sports.

Kieran D. Tierney is Senior Lecturer in Marketing at RMIT University, Australia. His research interests are the intersection of consumer engagement, services branding, and brand strategy with a particular focus on the co-creation of service brand meaning. He is a founding member of the esports Research Network and member of the Market-Shaping special interest group of the Australia New Zealand Marketing Academy.

Jason Potts is Distinguished Professor of Economics at RMIT University, Australia, and Co-director of the Blockchain Innovation Hub at RMIT. He is also a chief investigator on the ARC Centre of Excellence for Automated Decision-Making and Society. His research work focuses on the economics of innovation and new technologies, economic evolution, institutional economics, and complexity economics at the intersection of technology and society, including in sports and the creative industries.

作者簡介(中文翻譯)

斯圖亞特·托馬斯是澳大利亞RMIT大學區塊鏈創新中心的副教授，也是該中心的教育發展主任。斯圖亞特是一位資深教育工作者，並且在創新和實用教育計劃的領導和開發方面非常成功，最近在Web3領域工作，為商業建立多學科的區塊鏈計劃。斯圖亞特擁有多樣的研究興趣，並且發表了廣泛的研究成果，包括技術與體育的交集。

基蘭·D·蒂爾尼是澳大利亞RMIT大學的市場營銷高級講師。他的研究興趣集中在消費者參與、服務品牌和品牌策略的交集，特別關注服務品牌意義的共同創造。他是電子競技研究網絡的創始成員，也是澳大利亞和新西蘭市場營銷學會市場塑造特別興趣小組的成員。

傑森·波茲是澳大利亞RMIT大學的經濟學傑出教授，也是RMIT區塊鏈創新中心的共同主任。他還是自動決策與社會卓越中心的首席研究員。他的研究工作專注於創新和新技術的經濟學、經濟演變、制度經濟學以及技術與社會交集中的複雜性經濟學，包括體育和創意產業。

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