Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
暫譯: 像 UX 研究員一樣思考：如何觀察用戶、影響設計並塑造商業策略

Travis, David, Hodgson, Philip

Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

相關主題

商品描述

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users and now understanding your own epistemological bias will help you become a more persuasive UX researcher.

Key Features

  • Provides a dive-in-anywhere book that offers practical advice and topical examples.

  • Includes thought triggers, exercises and scenarios to test your knowledge of UX research.

  • Features workshop ideas to build a development team's UX maturity.

  • Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

商品描述(中文翻譯)

《像 UX 研究員一樣思考》將挑戰你對使用者體驗（UX）研究的先入之見，並鼓勵你超越顯而易見的思考。你將學會如何規劃和進行 UX 研究、分析數據、說服團隊根據結果採取行動，並在 UX 領域建立職業生涯。這本書將幫助你以更具戰略性的視角看待產品設計，讓你能專注於優化使用者的體驗。UX 研究員、設計師、專案經理、Scrum Master、商業分析師和行銷經理將會找到工具、靈感和想法，以重新激發他們的思考、啟發團隊並提升他們的技藝。

在這本新修訂的第二版中，作者新增了六篇文章，探討了過去幾年 UX 研究方法的變化、為什麼遠端方法不應該是你唯一使用的工具、如何處理困難的測試參與者、如何改善你的調查問題、在無法直接觀察使用者時如何識別使用者目標，以及理解你自己的認識論偏見將如何幫助你成為更具說服力的 UX 研究員。

主要特色
- 提供一本隨時可讀的書籍，提供實用建議和主題範例。
- 包含思考觸發、練習和情境來測試你對 UX 研究的知識。
- 提供工作坊的想法，以提升開發團隊的 UX 成熟度。
- 討論資深研究員的經驗故事，展示如何將 UX 研究方法量身定制以符合你自己的組織。

作者簡介

David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on UX, and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.

Philip Hodgson has been a UX researcher for over 25 years. His UX work has influenced design for the US, European and Asian markets for products ranging from banking software to medical devices, store displays to product packaging and police radios to baby diapers. He has a PhD in Experimental Psychology.

作者簡介(中文翻譯)

大衛·特拉維斯自1989年以來一直進行民族誌田野研究並進行產品可用性測試。他已出版三本有關用戶體驗（UX）的書籍，超過30,000名學生參加過他的面對面和線上培訓課程。他擁有實驗心理學博士學位。

菲利普·霍奇森擔任用戶體驗研究員已有超過25年的經驗。他的用戶體驗工作影響了美國、歐洲和亞洲市場的設計，涵蓋了從銀行軟體到醫療設備、商店展示到產品包裝，以及警用無線電到嬰兒尿布等各類產品。他同樣擁有實驗心理學博士學位。

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