The Pocket Mentor for Game Community Management
Wendt, Carolin
- 出版商: CRC
- 出版日期: 2023-12-20
- 售價: $1,670
- 貴賓價: 9.5 折 $1,587
- 語言: 英文
- 頁數: 108
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1032315962
- ISBN-13: 9781032315966
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相關分類:
遊戲引擎 Game-engine、行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
Want to work in community management in the games industry? Then this is the book for you. Filled with practical advice and real-world examples, this guide offers a comprehensive introduction to building and nurturing vibrant gaming communities, fostering engagement, and handling challenges along the way.
This book covers everything from the education you'll need, how to look for and apply for job opportunities, and the studio interview process itself. It also includes tips and advice for what to do once you're in the role, with chapters covering strategy, project management, accessibility, and dealing with trolls and toxicity. This book features insights from interviews with dozens of community managers, distilling their expertise into actionable advice. Drawing from recent job listings and seasoned community professionals' experiences, it offers a comprehensive skill set that reflects the dynamic demands of community jobs in the gaming industry.
This book will be of great interest to all beginner and aspiring games community managers.
商品描述(中文翻譯)
想在遊戲行業中從事社群管理工作嗎?那麼這本書就是為你而寫的。充滿實用建議和實際案例,這本指南提供了全面的介紹,教你如何建立和培養充滿活力的遊戲社群,促進參與度,並應對其中的挑戰。
本書涵蓋了從所需的教育背景,到如何尋找和申請工作機會,以及工作室面試過程本身的一切。它還包括了在擔任社群管理角色後應該做的事情的提示和建議,其中包括戰略、項目管理、可訪問性以及應對惡意評論和負面情緒。本書還通過訪談數十位社群經理,將他們的專業知識提煉成可行的建議。根據最近的工作列表和經驗豐富的社群專業人士的經驗,本書提供了一套全面的技能,以反映遊戲行業社群工作的動態需求。
這本書對所有初學者和有志於成為遊戲社群經理的人都非常有興趣。
作者簡介
Carolin Wendt is a professional with more than nine years of games industry experience. She leads a team of international community managers at CD PROJEKT RED. In addition to a strong passion for games and learning about the most obscure things, she's armed with a master's degree in Political Science.
作者簡介(中文翻譯)
Carolin Wendt 是一位擁有超過九年遊戲行業經驗的專業人士。她在CD PROJEKT RED領導一個國際社群經理團隊。除了對遊戲和學習最冷門的事物充滿熱情外,她還擁有政治學碩士學位。