Big Data Analytics: Digital Marketing and Decision-Making

Chaudhary, Kiran, Alam, Mansaf

Big Data Analytics: Digital Marketing and Decision-Making

相關主題

商品描述

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

商品描述(中文翻譯)

本書涵蓋了與行銷和商業分析相關的各種主題。其目的是幫助組織透過更好的決策來提高利潤。本書適合學生、從業者、業界專業人士、研究人員以及在商業、行銷和大數據分析領域工作的教職員。

作者簡介

Dr. Kiran Chaudhary is an assistant professor in the Department of Commerce at Shivaji College, University of Delhi. She has 12 years of teaching and research experience. She earned her Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. She is a distinguished student winning various awards of recognition. She is a book author as well as conference and journal paper author.

Dr. Mansaf Alam is a professor in the Department of Computer Science, Faculty of Natural Sciences, at Jamia Millia Islamia University, New Delhi, India. He has also been a Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and editor-in-chief of the Journal of Applied Information Science. As a journal and conference paper author, he conducts research in such areas as big data analytics, machine learning and deep learning, cloud computing, cloud database management systems, object-oriented database systems, information retrieval, and data mining. His other academic activities include: journal reviewer, member of conference program committees, journal editorial board member, and book author.

作者簡介(中文翻譯)

Dr. Kiran Chaudhary 是德里大學希瓦吉學院商業系的助理教授。她擁有12年的教學和研究經驗。她在印度庫魯克謝特拉大學獲得市場營銷的博士學位。她的研究領域包括市場營銷、人力資源管理、組織行為以及商業和公司法。她是一位傑出的學生，獲得了多項表彰獎項。她是書籍的作者，同時也是會議和期刊論文的作者。

Dr. Mansaf Alam 是印度新德里賈米亞米利亞伊斯蘭大學自然科學院計算機科學系的教授。他曾擔任印度電子和信息技術部的青年教職研究員，以及《應用信息科學期刊》的主編。作為期刊和會議論文的作者，他在大數據分析、機器學習和深度學習、雲計算、雲數據庫管理系統、面向對象的數據庫系統、信息檢索和數據挖掘等領域進行研究。他的其他學術活動包括：期刊審稿人、會議程序委員會成員、期刊編輯委員會成員以及書籍作者。

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