Psychological Insights on the Role and Impact of the Media During the Pandemic: Lessons from COVID-19 (疫情期間媒體的角色與影響:心理學洞察與COVID-19的教訓)
Gunter, Barrie
- 出版商: Routledge
- 出版日期: 2022-07-12
- 售價: $2,060
- 貴賓價: 9.5 折 $1,957
- 語言: 英文
- 頁數: 216
- 裝訂: Quality Paper - also called trade paper
- ISBN: 103222875X
- ISBN-13: 9781032228754
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商品描述
This volume places the spotlight on the role different media and communications systems played in informing the public about the pandemic, shaping their views about what was happening and contributing to behavioural compliances with pandemic-related restrictions.
Throughout the pandemic, media coverage has played an important role in drawing attention to specific messages, influencing public risk perceptions and fear responses. Mainstream media and other electronic communication systems such as Facebook and WhatsApp have been pivotal in getting pandemic information out to the public, thereby influencing their beliefs, attitudes and behaviour and engaging them generally in the pandemic as stakeholders. In this timely volume, author Barrie Gunter considers how people reacted to this coverage and its contribution to their understanding of what was going on, including the influence of fake news and misinformation on public beliefs about the pandemic, from anti-lockdown protests to the "anti-vaxx" movement. In addition, looking at how government messaging was not always consistent or clear and how different authorities were found not always to be in harmony or compliance with the messages they put out, Gunter examines the harm done by presenting different publics with ambiguous or conflicting narratives.
Drawing out important communications strategy lessons to be learned for the future, this is essential reading for students and researchers in psychology, public health and medical sciences and for policymakers who assess government strategies, responses and performance.
商品描述(中文翻譯)
本書聚焦於不同媒體和通訊系統在向公眾傳遞有關疫情的資訊、塑造他們對所發生事件的看法以及促使他們遵守與疫情相關的限制措施方面所扮演的角色。
在整個疫情期間,媒體報導在引起特定訊息的關注、影響公眾對風險的感知和恐懼反應方面發揮了重要作用。主流媒體和其他電子通訊系統,如Facebook和WhatsApp,在向公眾傳遞疫情資訊方面起著關鍵作用,從而影響他們的信念、態度和行為,並使他們作為利益相關者參與到疫情中。在這本及時出版的書中,作者巴里·岡特(Barrie Gunter)考慮了人們對這些報導的反應以及它們對他們對所發生事件的理解的貢獻,包括假新聞和錯誤資訊對公眾對疫情的信念的影響,從反封鎖抗議到「反疫苗」運動。此外,岡特還研究了政府傳達的訊息並不總是一致或清晰,不同當局在訊息發布方面並不總是和諧或遵從,並探討了向不同公眾呈現模糊或相互矛盾的敘述所造成的傷害。
本書提取出了未來需要學習的重要通訊策略教訓,對於心理學、公共衛生和醫學科學的學生和研究人員以及評估政府戰略、應對措施和表現的政策制定者來說,這是必讀之作。
作者簡介
Barrie Gunter is an Emeritus Professor in Media at the University of Leicester, United Kingdom. A psychologist by training, he has published more than 80 books on a range of media, marketing, business, leisure and psychology topics.
作者簡介(中文翻譯)
Barrie Gunter是英國萊斯特大學媒體學的名譽教授。他是一位心理學家,已經出版了80多本關於媒體、行銷、商業、休閒和心理學等各種主題的書籍。