Data Analytics and Business Intelligence: Computational Frameworks, Practices, and Applications
暫譯: 數據分析與商業智慧：計算框架、實踐與應用
Charles, Vincent, Garg, Pratibha, Gupta, Neha
- 出版商: CRC
- 出版日期: 2023-06-15
- 售價: $6,190
- 貴賓價: 9.5 折 $5,881
- 語言: 英文
- 頁數: 260
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1032039043
- ISBN-13: 9781032039046
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相關分類:
Data Science
海外代購書籍(需單獨結帳)
商品描述
Business Analytics (BA) is an evolving phenomenon that showcases the increasing importance of using huge volumes of data to generate value for businesses. Advances in BA have offered great opportunities for organisations to improve, innovate, and develop existing or new processes, products, and services. BA is the process of transforming data into actionable insight by using statistical and mathematical analysis, descriptive, prescriptive, and predictive models, machine learning, information systems and network science methods, among others, along with a variety of data, expert knowledge, and fact-based management to support better and faster decision-making.
BA and Business Intelligence (BI) generate capabilities for companies to compete in the market effectively and has become one of the main functional areas in most companies. BA tools are used in diverse ways, for example, to identify consumer behaviour patterns and market trends, to derive valuable insights on the performance of stocks, to find information on the attrition rate of employees, to analyse and solve healthcare problems, to offer insight into inventory management and supply chain management, to analyse data from social networks, and to infer traffic behaviour and develop traffic management policy, among others.
BA and BI have become one of the most popular research areas in academic circles, as well as in the industry, driven by the increasing demand in the business world. This book aims to become a stimulus for innovative business solutions covering a wide range of aspects of business analytics, such as management science, information technology, descriptive, prescriptive, and predictive models, machine learning, network science, mathematical and statistical techniques. The book will encompass a valuable collection of chapters exploring and discussing computational frameworks, practices, and applications of BA that can assist industries and relevant stakeholders in decision-making and problem-solving exercises, with a view to driving competitive advantage.
商品描述(中文翻譯)
商業分析（Business Analytics, BA）是一個不斷演變的現象，展示了利用大量數據為企業創造價值的重要性日益增加。商業分析的進步為組織提供了改善、創新以及開發現有或新流程、產品和服務的巨大機會。商業分析是通過使用統計和數學分析、描述性、規範性和預測性模型、機器學習、資訊系統和網絡科學方法等，將數據轉化為可行見解的過程，並結合各種數據、專家知識和基於事實的管理，以支持更好和更快速的決策。
商業分析和商業智慧（Business Intelligence, BI）為公司在市場上有效競爭提供了能力，並已成為大多數公司的主要功能領域之一。商業分析工具的使用方式多樣，例如，識別消費者行為模式和市場趨勢，獲取有關股票表現的有價值見解，查找員工流失率的信息，分析和解決醫療保健問題，提供有關庫存管理和供應鏈管理的見解，分析社交網絡數據，以及推斷交通行為並制定交通管理政策等。
商業分析和商業智慧已成為學術界和業界中最受歡迎的研究領域之一，這是由於商業世界對其需求的增加。本書旨在成為創新商業解決方案的催化劑，涵蓋商業分析的廣泛方面，如管理科學、資訊技術、描述性、規範性和預測性模型、機器學習、網絡科學、數學和統計技術。本書將包含一系列有價值的章節，探索和討論商業分析的計算框架、實踐和應用，這些內容可以幫助行業和相關利益相關者在決策和問題解決過程中，從而推動競爭優勢。
作者簡介
Prof. V. Charles, PhD, PDRF, FRSS, FPPBA, is an experienced researcher in the field of Artificial Intelligence and Management Science. He has more than two decades of teaching, research, and consultancy experience in various countries, in the fields of applied quantitative analytics (big data), having been a full professor and director of research for more than a decade. He did his postdoc at the National University of Singapore and he holds Executive Certificates from the MIT Sloan School of Management (USA), Harvard Business School (USA), IE Business School (Spain), and the Royal Statistical Society (UK). He is an AWS Certified Cloud Practitioner and an AWS Academy Accredited Educator, as well as an AdvanceHE Certified External Examiner. Additionally, he is a Deputy Director for the SMP pathway, White Rose Social Sciences Doctoral Training Partnership, UK.
He has published over 130 research outputs and has 1351 citations, with h-index 18 and i10-index 32. He actively publishes in reputed peer-reviewed journals, such as the European Journal of Operational Research, Omega: The Management Science Journal, The Journal of Operational Research Society, Annals of Operations Research, and Expert Systems with Applications, among others; he is also a member/Associate Editor of the editorial boards of various reputed journals. He is a recipient of many international academic honours and awards. He won the 2016 Cum Laude Award from the Peruvian Marketing Society for his intellectual contribution to the area of marketing; the 2013 award in the category of The Most Innovative Study from the Premio PODER to Peru's Think Tank of the Year; the 2013 award in Summer Grants (competition) from the Emerging Markets Institute (EMI) of Johnson Cornell University, USA (along with Nagesh Gavirneni); also, the best research paper award (2006) in Finance from the Centre for Financial Excellence, KLS' IMER, Belgaum, India. Additionally, in 2012 he received the Best Paper Award from the ESIC Market Best Papers Awards CLADEA 2012. For three consecutive years, 2010-2012, he was the recipient of the Highly Commended Award of the Emerald/CLADEA Latin American Management Research Fund Award and for seven consecutive years, 2010-2016, he was the recipient of CENTRUM's annual research contribution award. He has developed the 4^3 Architecture for Service Innovation. He has published books with Springer-Verlag, Pearson Education, Cengage, and Cambridge Scholars Publishing, UK.
His areas of focus are Artificial Intelligence/ Machine Learning, [Big] Data Science; Performance Measurement and Management; Competitiveness; Social Progress; Doing Business; Innovation; and Design Thinking. He has industry exposure (Research and Consultancy) in Advertising (Branding), Agriculture & Agribusiness (Dry Apples), Transportation (Land - Public Transportation/ Marine - Logistics), Computer (Laptop Configuration), Consumer Products (Aerosols), Banking (Public/Private/Commercial), Education (Business Schools), Electronics (Assembled PCBs), Energy (Windmill), and Manufacturing (Oil Rigs/ Tyres and Axles).
Dr Pratibha Garg is working as Assistant Professor & area chair operations, Amity school of business, faculty of management studies, Amity University Noida. She completed her PhD in 2012 in management science. She has rich teaching experience of 18 years in the field of operations management.
She has authored 5 text books in the operation management field with most current, comprehensive and state-of-art analysis to fulfil the need of Engineering & Management students. She has contributed to 32 research papers in different referred national and international journals. Three scholars are doing PhD under her guidance and one submitted her thesis. She has attended and conducted many FDP/MDP. She also presented papers in national and international conferences.
Her research interests are lean manufacturing, operations management, total quality management, supply chain management, project management, stress management, meditation and yoga, spirituality, employee engagement, sustainability.
Dr Neha Gupta is currently working as Assistant Professor in the Amity School of Business, Amity University Uttar Pradesh, Noida (India). She started her career by working with SSLD Varshney Group of Institutions, Shree Guru Gobind Singh Tricentenary University, with more than of 4 years of rich experience in academics and research.
Dr. Gupta has published more than 25 research papers in journals of national and international repute including publishers like Taylor & Francis and Springer. She is also a member in the Editorial Board of International Journal of Mathematics and Systems Science, International Journal of Data Mining, Modelling & Management-Inderscience, and Editorial Review Board of OPSEARCH, Journal of Statistical Computation and Simulation, and International Journal of Management Science and Engineering Management.
She is a Gold Medalist and a life member of Operational Research Society of India. Her two books are accepted in Springer Nature and CRC Press, Taylor & Francis.
She has presented papers at various National & International conferences and has won best research paper award. His research interest includes Optimization, Decision-Making, Transportation, Operations Management, Supply Chain Management, Mathematical Programming, and Data analysis using R, SPSS, LINGO, MATLAB etc.
Dr Mohini Agarwal is currently working as Assistant Professor at Amity School of Business, Amity University Uttar Pradesh. Prior joining Amity University, she has worked as Assistant Professor at Galgotias University in School of Business. She did her Ph.D. from Department of Operational Research, University of Delhi, Delhi (INDIA). She obtained her B.Sc. (H) Mathematics and M.Sc. in Operational Research degree from University of Delhi, Delhi (INDIA).
She has recently authored a book entitled "Market Assessment with OR Applications". She has been actively involved in participating in conferences and FDPs. She has around 20 research papers published in journal and conferences of national and international repute. Her Research areas include Marketing Management and Software Reliability. She is a life time member of SREQOM. Her research interests are marketing management, operations research, decision sciences, software reliability modeling, sustainability, optimization.
作者簡介(中文翻譯)
V. Charles教授，博士，PDRF，FRSS，FPPBA，是人工智慧與管理科學領域的資深研究者。他在應用量化分析（大數據）方面擁有超過二十年的教學、研究和顧問經驗，曾擔任全職教授及研究主任超過十年。他在新加坡國立大學完成博士後研究，並持有美國麻省理工學院斯隆管理學院、哈佛商學院、西班牙IE商學院及英國皇家統計學會的高階證書。他是AWS認證雲端從業人員及AWS學院認可的教育者，並且是AdvanceHE認證的外部考官。此外，他還是英國白玫瑰社會科學博士培訓夥伴關係的SMP路徑副主任。
他已發表超過130篇研究成果，擁有1351次引用，h指數為18，i10指數為32。他積極在知名的同行評審期刊上發表文章，如《歐洲運籌學期刊》、《Omega: 管理科學期刊》、《運籌學會期刊》、《運營研究年鑑》和《應用專家系統》等；他也是多本知名期刊的編輯委員會成員/副編輯。他獲得了許多國際學術榮譽和獎項。他因在行銷領域的智力貢獻而獲得2016年秘魯行銷學會的Cum Laude獎；2013年獲得秘魯年度智庫的最具創新研究獎；2013年獲得美國康奈爾大學新興市場研究所的夏季獎助金（競賽）獎（與Nagesh Gavirneni共同獲得）；此外，他還在2006年獲得印度KLS' IMER金融卓越中心的最佳研究論文獎。此外，他在2012年獲得ESIC市場最佳論文獎CLADEA 2012。2010年至2012年連續三年獲得Emerald/CLADEA拉丁美洲管理研究基金獎的高度推薦獎，並在2010年至2016年連續七年獲得CENTRUM的年度研究貢獻獎。他開發了服務創新的4^3架構。他與Springer-Verlag、Pearson Education、Cengage和英國劍橋學者出版社出版了書籍。
他的研究領域包括人工智慧/機器學習、[大]數據科學；績效衡量與管理；競爭力；社會進步；商業運作；創新；以及設計思維。他在廣告（品牌）、農業與農業商業（乾蘋果）、交通運輸（陸地 - 公共交通/海洋 - 物流）、計算機（筆記型電腦配置）、消費品（氣霧劑）、銀行（公共/私人/商業）、教育（商學院）、電子產品（組裝PCB）、能源（風力發電）和製造（石油鑽井平台/輪胎和車軸）等行業擁有研究和顧問的經驗。
Pratibha Garg博士目前擔任阿米提商學院的助理教授及運營領域主席，阿米提大學管理學院，諾伊達。她於2012年獲得管理科學博士學位。她在運營管理領域擁有18年的豐富教學經驗。
她在運營管理領域撰寫了5本教科書，提供最新、最全面和最先進的分析，以滿足工程與管理學生的需求。她在不同的國內外期刊中貢獻了32篇研究論文。三位學者在她的指導下攻讀博士學位，其中一位已提交論文。她參加並主持了許多FDP/MDP。她還在國內外會議上發表論文。
她的研究興趣包括精益製造、運營管理、全面品質管理、供應鏈管理、專案管理、壓力管理、冥想與瑜伽、靈性、員工參與和可持續性。
Neha Gupta博士目前在阿米提大學烏塔爾邦商學院擔任助理教授。她的職業生涯始於SSLD Varshney集團機構，並在Shree Guru Gobind Singh Tricentenary University擁有超過4年的豐富學術和研究經驗。
Gupta博士在國內外知名期刊上發表了超過25篇研究論文，包括Taylor & Francis和Springer等出版商。她還是《國際數學與系統科學期刊》、《國際數據挖掘、建模與管理期刊- Inderscience》和《OPSEARCH》、《統計計算與模擬期刊》、《國際管理科學與工程管理期刊》的編輯委員會成員。
她是印度運籌學會的金獎得主及終身會員。她的兩本書已被Springer Nature和CRC Press、Taylor & Francis接受。
她在各種國內外會議上發表論文並獲得最佳研究論文獎。她的研究興趣包括優化、決策制定、交通運輸、運營管理、供應鏈管理、數學規劃以及使用R、SPSS、LINGO、MATLAB等進行數據分析。
Mohini Agarwal博士目前在阿米提大學烏塔爾邦商學院擔任助理教授。在加入阿米提大學之前，她曾在Galgotias大學商學院擔任助理教授。她在德里大學運籌學系獲得博士學位，並在德里大學獲得數學（榮譽）學士學位和運籌學碩士學位。
她最近撰寫了一本名為《市場評估與運籌應用》的書。她積極參加會議和FDP，並在國內外知名期刊和會議上發表了約20篇研究論文。她的研究領域包括行銷管理和軟體可靠性。她是SREQOM的終身會員。她的研究興趣包括行銷管理、運營研究、決策科學、軟體可靠性建模、可持續性和優化。
