Researching UX: User Research
暫譯: 研究使用者體驗:使用者研究

James Lang, Emma Howell

  • 出版商: Sitepoint
  • 出版日期: 2017-12-05
  • 售價: $1,490
  • 貴賓價: 9.5$1,416
  • 語言: 英文
  • 頁數: 202
  • 裝訂: Paperback
  • ISBN: 0995382638
  • ISBN-13: 9780995382633
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

How well do you really know your users? With properly conducted user research, you can discover what really makes your audience tick. This practical guide will show you, step-by-step, how to gain proper insight about your users so that you can base design decisions on solid evidence. You'll not only learn the different methodologies that you can employ in user research, but also gain insight into important set-up activities, such as recruiting users and equipping your lab, and acquire analysis skills so that you can make the most of the data you've gathered. And finally, you'll learn how to communicate findings and deploy evidence, to boost your design rationale and persuade skeptical colleagues.

  • Design your research
  • Cost justify user research
  • Recruit and incentivise users
  • Discover how to run your research sessions
  • Analyze your results
  • Reporting on results and acting in your findings

商品描述(中文翻譯)

你對你的用戶了解得有多深呢?透過適當進行的用戶研究,你可以發現真正驅動你的受眾的因素。本實用指南將逐步指導你如何獲得有關用戶的正確見解,以便你能夠基於堅實的證據做出設計決策。你不僅會學到可以在用戶研究中採用的不同方法論,還會深入了解重要的設置活動,例如招募用戶和裝備你的實驗室,並獲得分析技能,以便充分利用你所收集的數據。最後,你將學會如何傳達研究結果和運用證據,以增強你的設計理由並說服懷疑的同事。

- 設計你的研究
- 為用戶研究進行成本合理化
- 招募並激勵用戶
- 發現如何進行你的研究會議
- 分析你的結果
- 報告結果並根據發現採取行動