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商品描述
Today, technology is used to shift, sway and change attitudes and behavior. This creates amazing opportunities and challenges for designers. If we want to create products and services that have the power to educate people so they may live better lives, or help to reduce the time people take to do certain tasks, we first need an understanding of how these people think and work - what makes them "tick"
The premise of this book is the need to understand how people "behave"; their habits, motivators and drivers, as a critical way to better understand what a great customer experience for your audience looks like, facilitating better design decisions. The book will lead you from understanding behavior, to extracting customer insights that can launch you into the design of something that makes a difference to people's lives - all presented in a fun, practical and non-academic way.
商品描述(中文翻譯)
今天，科技被用來改變、影響和轉變人們的態度和行為。這為設計師創造了驚人的機會和挑戰。如果我們想要創造出能夠教育人們、讓他們過上更好生活的產品和服務，或是幫助人們減少完成某些任務所需的時間，我們首先需要了解這些人的思維和工作方式——什麼驅動著他們的行為。
本書的前提是需要理解人們的「行為」；他們的習慣、動機和驅動因素，這是更好地理解您的受眾所需的卓越客戶體驗的關鍵，從而促進更好的設計決策。本書將引導您從理解行為開始，提取客戶洞察，幫助您設計出能夠改變人們生活的產品——所有內容都以有趣、實用且非學術的方式呈現。
