The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (Hardcover)
暫譯: 創業者手冊：建立偉大公司的逐步指南（精裝版）

Steve Blank, Bob Dorf

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (Hardcover)
  • 出版商: K
  • 出版日期: 2012-03-01
  • 售價: $2,100
  • 貴賓價: 9.5 折 $1,995
  • 語言: 英文
  • 頁數: 608
  • 裝訂: Hardcover
  • ISBN: 0984999302
  • ISBN-13: 9780984999309

    • 立即出貨(限量) (庫存=1)

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商品描述

This new step-by-step "owner's manual" walks founders through the proven process for getting startups right the first time.  It's been called "the bible for startups" and "the best $40 investment a startup can make" (on sale at Amazon.com for far less)!  
The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development Process, helping get it right --and shows you how to "get, keep, and grow" customers--literally every step of the way. It's used by thousands of startups, leading Universities (Stanford, Berkeley, Columbia) and used to train inventors funded by the US National Science Foundation, among many others. 
 
The Customer Development process was developed by Silicon Valley serial entrepreneur-turned-educator Steve Blank, and based on his eight valley startups, four of which IPO'd. Blank joined with serial entrepreneur Bob Dorf to build The Startup Owner's Manual as a sequel to Blank's first book, Four Steps to the Epiphany, which sparked the Lean Startup movement.
 
The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
 
This near-encyclopedic, 608-page "how to" manual:
* Guides startups of all types in their search for a scalable, profitable business model
* Explains the 9 deadly sins startups commit most often - and helps you avoid them
* Incorporates the business model canvas as the starting point for any startup
* Provides separate paths and advice for physical versus web/mobile products
* Explains how to test and iterate your company's road to product/market fit
* Details strategies and tactics for how to get, keep and grow customers
* Teaches a new math for startups -- metrics that matter
* Includes detailed checklists at every step of the process
...and provides hundreds of ideas, watch-outs and "how tos" for founders!

商品描述(中文翻譯)

這本全新的逐步「使用手冊」引導創業者通過經過驗證的流程，讓初創公司第一次就能成功。它被稱為「初創公司的聖經」和「初創公司能做的最佳 $40 投資」（在 Amazon.com 上的售價更低）！

《初創公司使用手冊》逐步引導您通過經過測試和驗證的客戶開發流程，幫助您正確執行，並展示如何「獲取、保持和增長」客戶——每一步都不會漏掉。成千上萬的初創公司、頂尖大學（如史丹佛、加州大學伯克利分校、哥倫比亞大學）以及美國國家科學基金會資助的發明家都在使用這本書。

客戶開發流程是由矽谷的連續創業家轉型為教育者的史蒂夫·布蘭克（Steve Blank）所開發，基於他八家矽谷初創公司的經驗，其中四家成功上市。布蘭克與連續創業家鮑勃·多夫（Bob Dorf）合作，編寫《初創公司使用手冊》，作為布蘭克的第一本書《四步驟達成頓悟》的續集，該書引發了精實創業運動。

《初創公司使用手冊》列出了在初創界廣泛應用的最佳實踐、教訓和建議，為各類企業家提供了豐富的經驗和資訊。

這本近乎百科全書的 608 頁「如何做」手冊：

* 指導各類型的初創公司尋找可擴展且有利可圖的商業模式
* 解釋初創公司最常犯的九大致命錯誤，並幫助您避免這些錯誤
* 將商業模式畫布作為任何初創公司的起點
* 為實體產品與網路/行動產品提供不同的路徑和建議
* 解釋如何測試和迭代公司通往產品/市場契合的道路
* 詳細說明獲取、保持和增長客戶的策略和戰術
* 教授初創公司所需的新數學——重要的指標
* 在每個流程步驟中包含詳細的檢查清單
* ...並為創業者提供數百個想法、注意事項和「如何做」的建議！

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