Show Me the Numbers: Designing Tables and Graphs to Enlighten
暫譯: 數據可視化:設計表格與圖形以啟發思考

Stephen Few

  • 出版商: Analytics Press
  • 出版日期: 2012-06-01
  • 售價: $2,190
  • 貴賓價: 9.5$2,081
  • 語言: 英文
  • 頁數: 371
  • 裝訂: Hardcover
  • ISBN: 0970601972
  • ISBN-13: 9780970601971
  • 無法訂購

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商品描述

Most presentations of quantitative information are poorly designed—painfully so, often to the point of misinformation. This problem, however, is rarely noticed and even more rarely addressed. We use tables and graphs to communicate quantitative information: the critical numbers that measure the health, identify the opportunities, and forecast the future of our organizations. Even the best information is useless, however, if its story is poorly told. This problem exists because almost no one has ever been trained to design tables and graphs for effective and efficient communication. Show Me the Numbers: Designing Tables and Graphs to Enlighten is the most accessible, practical, and comprehensive guide to table and graph design available.

The second edition of Show Me the Numbers improves on the first by polishing the content throughout (including updated figures) and adding 91 more pages of content, including: 1) A new preface; 2) A new chapter entitled "Silly Graphs That Are Best Forsaken," which alerts readers to some of the current misuses of graphs such as donut charts, circle charts, unit charts, and funnel charts; 3) A new chapter about quantitative narrative entitled "Telling Compelling Stories with Numbers"; and 4) New appendices entitled "Constructing Table Lens Displays in Excel," "Constructing Box Plots in Excel," and "Useful Color Palettes."

商品描述(中文翻譯)

大多數定量資訊的呈現設計都很糟糕——這種情況令人痛心,常常甚至導致錯誤資訊的產生。然而,這個問題卻很少被注意到,更少有人去解決。我們使用表格和圖形來傳達定量資訊:這些關鍵數字用來衡量健康狀況、識別機會以及預測我們組織的未來。然而,即使是最好的資訊,如果故事講得不好,也毫無用處。這個問題的存在是因為幾乎沒有人接受過設計表格和圖形以進行有效和高效溝通的訓練。《Show Me the Numbers: Designing Tables and Graphs to Enlighten》是目前最易於理解、實用且全面的表格和圖形設計指南。

《Show Me the Numbers》的第二版在第一版的基礎上進行了改進,對內容進行了潤飾(包括更新的數據),並增加了91頁的新內容,包括:1) 一個新的前言;2) 一個名為「應該拋棄的愚蠢圖表」的新章節,提醒讀者一些當前圖表的錯誤使用,例如甜甜圈圖、圓形圖、單位圖和漏斗圖;3) 一個關於定量敘事的新章節,名為「用數字講述引人入勝的故事」;以及4) 新的附錄,名為「在Excel中構建表格透鏡顯示」、「在Excel中構建箱形圖」和「有用的色彩調色板」。

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