Product Release Planning: Methods, Tools and Applications (Hardcover)
暫譯: 產品發布規劃:方法、工具與應用(精裝版)

Guenther Ruhe

  • 出版商: Auerbach Publication
  • 出版日期: 2010-06-16
  • 售價: $3,150
  • 貴賓價: 9.5$2,993
  • 語言: 英文
  • 頁數: 339
  • 裝訂: Hardcover
  • ISBN: 0849326206
  • ISBN-13: 9780849326202
  • 相關分類: 專案管理 PM產品經理
  • 立即出貨 (庫存 < 3)

商品描述

Business success hinges on successfully creating products with the right features. You must correctly analyze the needs of the customer and match these needs with your resources to not only produce a product and but also deliver it in a timely manner. An in-depth understanding of systematic release planning can put you on this path. Authored by renowned expert Günther Ruhe, Product Release Planning: Methods, Tools and Applications presents methods and tools to apply sound planning to product development and product management.

The book covers the different aspects of supporting product release decisions ranging from foundations to methods, tools, and applications. Equal parts art and science, the actual decision-making is described as a process of combining rigorous methods with the intuition and experience of human experts. Ruhe provides a guided tour through the methodology and use of release planning, starting with technology and market needs and proceeding to product planning and finally to development projects. He studies three fundamental classes of problems: prioritization of features, product release planning on a strategic level (roadmapping), and release planning on an operational level (staffing).

Presenting and discussing tool support for all the methods covered, the author supplies case studies that underpin the methodologies with practical examples. He also supplies trial accounts (read only) for the two most important decision tools for prioritization and product release planning. The author freely admits that the techniques presented are not supposed to be the ultimate truth, but a direction to go to support human decision-making, to better understand the rational of the decisions made, and to grow in the capability of mastering the whole planning process.

About the Author: Günther Ruhe holds an Industrial Research Chair in Software Engineering at University of Calgary. His main results and publications are in software engineering decision support, product release planning, project management, as well as measurement, simulation, optimization and empirical research for software-based systems. From 1996 until 2001 he was deputy director of the Fraunhofer Institute for Experimental Software Engineering in Kaiserslautern, Germany. He has comprehensive experience in industry collaboration projects and is the Founder and CEO of Expert Decisions Inc. Dr. Ruhe is a member of the ACM, the IEEE Computer Society and the German Computer Society GI.

商品描述(中文翻譯)

商業成功取決於成功創造具有正確特徵的產品。您必須正確分析客戶的需求,並將這些需求與您的資源相匹配,以不僅生產產品,還能及時交付。對系統性發佈規劃的深入理解可以讓您走上這條道路。由著名專家Günther Ruhe撰寫的《產品發佈規劃:方法、工具與應用》介紹了將合理規劃應用於產品開發和產品管理的方法和工具。

本書涵蓋了支持產品發佈決策的不同方面,從基礎到方法、工具和應用。實際的決策過程被描述為將嚴謹的方法與人類專家的直覺和經驗相結合的過程,這是一門兼具藝術與科學的學問。Ruhe提供了一個有指導性的旅程,介紹發佈規劃的方法論及其使用,從技術和市場需求開始,然後進入產品規劃,最後到開發項目。他研究了三個基本類別的問題:特徵的優先排序、戰略層面的產品發佈規劃(路線圖),以及操作層面的發佈規劃(人員配置)。

作者展示並討論了所有涵蓋方法的工具支持,並提供了案例研究,以實際範例支持這些方法論。他還提供了兩個最重要的決策工具的試用帳戶(只讀),用於優先排序和產品發佈規劃。作者坦言,所提出的技術並不應被視為終極真理,而是一個支持人類決策的方向,以更好地理解所做決策的理性,並提升掌握整個規劃過程的能力。

關於作者:Günther Ruhe在卡爾加里大學擔任軟體工程的工業研究講座教授。他的主要研究成果和出版物集中在軟體工程決策支持、產品發佈規劃、項目管理,以及針對基於軟體系統的測量、模擬、優化和實證研究。從1996年到2001年,他擔任德國凱瑟斯勞滕弗勞恩霍夫實驗軟體工程研究所的副所長。他在產業合作項目方面擁有豐富的經驗,並且是Expert Decisions Inc.的創始人和首席執行官。Ruhe博士是ACM、IEEE計算機學會和德國計算機學會GI的成員。

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