Artist Management for the Music Business
暫譯: 音樂產業的藝術家管理

Allen, Paul

Artist Management for the Music Business
  • 出版商: Routledge
  • 出版日期: 2018-06-05
  • 售價: $1,880
  • 貴賓價: 9.5 折 $1,786
  • 語言: 英文
  • 頁數: 322
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0815392664
  • ISBN-13: 9780815392668

    • 海外代購書籍(需單獨結帳)

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商品描述

Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.

Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.

Updates to this new edition include the importance of online streaming to music careers, how anyone can effectively network, tools for successful negotiation, ways to identify and manage income sources, and guidance on the ever-changing social media landscape of the music business.

This book gives access to resources about artist management and the music business at its companion website, http: //www.artistmanagementonline.com. There is no login, and the resources are updated regularly.

商品描述(中文翻譯)

任何管理藝術家事業的人都需要對音樂產業的運作有深入的了解和敏銳的洞察力。了解這些運作部分如何以及為什麼會「運作」，以及如何管理和導航以音樂為基礎的職業生涯。

《音樂產業的藝術家管理》提供了如何通過音樂創造收入以及如何為未來增長進行戰略規劃的全面視角。這本書充滿了寶貴的實用見解，並包含了訪談和案例研究，展示了現實世界中的管理問題和結果。

這一新版的更新包括在線串流對音樂事業的重要性、任何人如何有效地建立人脈、成功談判的工具、識別和管理收入來源的方法，以及對音樂產業不斷變化的社交媒體環境的指導。

這本書提供了有關藝術家管理和音樂產業的資源，讀者可以在其伴隨網站 http://www.artistmanagementonline.com 獲取。無需登錄，資源會定期更新。

作者簡介

Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career includes service in the US Air Force, and work in commercial radio and TV, political management, the music business, academia, and as your author.

作者簡介(中文翻譯)

保羅·艾倫是田納西州中部大學錄音產業系的副教授，也是由Focal Press出版的唱片公司行銷的共同作者。他還經常在其他大學講授藝術家管理和其他音樂商業主題。他的職業生涯包括在美國空軍服役，以及在商業廣播和電視、政治管理、音樂產業、學術界的工作，並擔任您的作者。

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