Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Paperback)
暫譯: Google 語意搜尋：提升網站流量、增強品牌影響力及擴大線上存在感的搜尋引擎優化 (SEO) 技巧 (平裝本)

David Amerland

Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Paperback)
  • 出版商: QUE
  • 出版日期: 2013-07-10
  • 售價: $825
  • 貴賓價: 9.5 折 $784
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 0789751348
  • ISBN-13: 9780789751348
  • 相關分類: 搜尋引擎優化 SEO

    • 立即出貨 (庫存=1)

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商品描述

Optimize Your Sites for Today’s Radically New Semantic Search

 

Breakthrough “semantic search” techniques are already transforming Google™’s search results.  If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.

 

David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!

 

• Learn how Google is delivering answers, not just links—and what it means to you

• Profit from Google Now™ and the fragmented, personalized future of search

• Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust

• Stop using 10 common SEO techniques that no longer work

• Discover the truth about Trust Ranking™—and 10 steps to take right now

• Go way beyond keywords in today’s new era of content marketing

• Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn

• See why the “First Page of Google” is rapidly become obsolete

• Drive unprecedented business value from your online identity and influence

• Learn how Google captures meaning in unstructured data—and give it what it wants

• Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity

• Rapidly transition from technical to strategic search optimization

 

http://helpmyseo.com/google-semantic-search.html

 

 

商品描述(中文翻譯)

優化您的網站以適應當今全新的語意搜尋

突破性的「語意搜尋」技術已經在改變 Google™ 的搜尋結果。如果您想被找到，過去的 SEO 技術已經不再有效。《Google Semantic Search》告訴您應該如何做—用簡單的英文表達。

David Amerland 解釋了知識圖譜（Knowledge Graph™）、信任排名（TrustRank™）、權威排名（AuthorityRank™）、個人化和行動搜尋、社交媒體活動等多個概念。他深入了解 Google 的內部運作和最新專利，並揭示社交網絡對您的 SEO 表現日益增長的影響。無論您是自己操作還是監督代理商，這都是您下一代 SEO 的完整手冊！

• 了解 Google 如何提供「答案」，而不僅僅是連結—以及這對您意味著什麼
• 從 Google Now™ 和分散的個人化搜尋未來中獲利
• 通過提升您的在線聲譽、權威和信任來為知識圖譜（Knowledge Graph™）做準備
• 停止使用 10 種不再有效的常見 SEO 技術
• 發現信任排名（Trust Ranking™）的「真相」—以及現在可以採取的 10 個步驟
• 在當今內容行銷的新時代中，超越關鍵字
• 加強您在 Twitter、Facebook、Google+ 和 LinkedIn 上創造的「社交信號」
• 了解為什麼「Google 的首頁」迅速變得過時
• 從您的在線身份和影響力中驅動前所未有的商業價值
• 學習 Google 如何在非結構化數據中捕捉意義—並給予它所需的
• 為語意搜尋的所有「4 Vs」做計劃：數量（Volume）、速度（Velocity）、多樣性（Variety）和真實性（Veracity）
• 快速從技術轉向戰略性搜尋優化

http://helpmyseo.com/google-semantic-search.html

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