Navigating Social Media Legal Risks: Safeguarding Your Business (Paperback) (社交媒體法律風險導航：保護您的業務)

Robert McHale

Navigating Social Media Legal Risks: Safeguarding Your Business (Paperback)
  • 出版商: QUE
  • 出版日期: 2012-05-04
  • 定價: $1,050
  • 售價: 6.0 折 $630
  • 語言: 英文
  • 頁數: 320
  • 裝訂: Paperback
  • ISBN: 078974953X
  • ISBN-13: 9780789749536
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨 (庫存=1)

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商品描述

The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys!

You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more...

 

You’ll Learn How To

•   Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns

•   Write effective social media policies and implement best practices for governance

•   Ensure the security of sensitive company and customer information

•   Properly monitor and regulate the way your employees use social media

•   Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability

•   Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening

•   Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting

•   Manage the legal risks of user-generated content (UGC)

•   Protect your trademarks online, and overcome brandjacking and cybersquatting

•   Understand the e-discovery implications of social media in lawsuits

 

 

 

商品描述(中文翻譯)

這本書是一本以平易近人的方式撰寫的商業指南，針對使用社交媒體進行業務的人士，專門為非律師撰寫。您已經知道社交媒體可以幫助您尋找客戶、加強關係和建立聲譽，但如果不小心，它也可能使您的公司面臨昂貴的法律問題和監管審查。這本獨具洞察力的書籍是第一本針對社交、移動和線上媒體所產生的獨特法律風險，為商業專業人士提供策略的實用指南，特別針對非法律專業人士撰寫。作者羅伯特·麥克海爾是一位經驗豐富的商業律師，他將自己的知識融入這本百分之百實用的指南中，以幫助非律師了解當今美國與社交媒體相關的法律，並提醒企業避免常見（有時是隱藏的）陷阱。更重要的是，麥克海爾提供了實用的解決方案、預防措施和有價值的提示，以保護您的業務免受與就業篩選、促銷、代言、用戶生成內容、商標、版權、隱私、安全、誹謗等相關的社交媒體法律風險。

您將學到以下內容：
•   制定合法合規的社交媒體促銷、競賽、抽獎和廣告活動
•   撰寫有效的社交媒體政策並實施最佳實踐的治理
•   確保敏感公司和客戶信息的安全
•   正確監控和規範員工使用社交媒體的方式
•   避免可能立即損害聲譽、品牌資產和商譽並造成巨大潛在責任的社交媒體重大錯誤
•   避免在就業前篩選中無意違反就業和勞動法的使用社交媒體
•   管理與遊戲行銷、虛擬貨幣和超級定位相關的法律問題
•   管理用戶生成內容（UGC）的法律風險
•   在線保護您的商標，克服品牌劫持和網域劫持
•   瞭解社交媒體在訴訟中的電子發現影響

以上是這本書的內容概述。

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