Google+ for Business: How Google's Social Network Changes Everything
暫譯: Google+ 商業應用:谷歌社交網絡如何改變一切
Chris Brogan
- 出版商: QUE
- 出版日期: 2011-12-29
- 定價: $790
- 售價: 5.0 折 $395
- 語言: 英文
- 頁數: 192
- 裝訂: Paperback
- ISBN: 0789749149
- ISBN-13: 9780789749147
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相關分類:
行銷/網路行銷 Marketing
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商品描述
The Complete Business Guide to Google+, Today’s Hottest New Social Network!
Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash!
- Make the right first moves after you’ve signed up for Google+
- Take advantage of links between Google+ and Google search
- Define the best Google+ strategy and tactics for your business
- Create a business page that attracts new paying customers
- Integrate Google+ into your current online/digital strategies
- Learn how your customers are using Google+--and give them what they’re looking for
- Use Circles to organize your contacts and interactions more effectively
- Create Google+ posts that draw attention and spark conversations
- Master warm selling on Google+
- Build a simple, low-cost content strategy around Google+
- Grow your audience and share others’ valuable content
- Discover new ways to derive even more value from Google+
商品描述(中文翻譯)
完整的 Google+ 商業指南,當今最熱門的新社交網絡!
每週,數百萬人註冊 Google+:突然之間,它成為了當今最熱門的新社交網絡。《Google+ for Business》揭示了為什麼 Google+ 提供了其他地方無法獲得的商業機會——並幫助你在競爭對手之前把握這些機會。頂尖社交媒體專業演講者和商業顧問 Chris Brogan 展示了如何快速獲得良好結果,無需浪費時間——也無需浪費一毛錢。Brogan 指導你如何利用 Google+ 進行推廣、客戶服務、社群建立、推薦、協作等等。你不僅會掌握像 Circles 和 Hangouts 這樣的創新工具:你還會利用它們來產生更多的客戶和現金!
- 在註冊 Google+ 後,做出正確的第一步行動
- 利用 Google+ 與 Google 搜尋之間的連結
- 為你的業務定義最佳的 Google+ 策略和戰術
- 創建一個吸引新付費客戶的商業頁面
- 將 Google+ 整合到你目前的在線/數位策略中
- 了解你的客戶如何使用 Google+——並提供他們所尋找的東西
- 使用 Circles 更有效地組織你的聯絡人和互動
- 創建引人注目的 Google+ 貼文,激發對話
- 掌握在 Google+ 上的溫暖銷售技巧
- 圍繞 Google+ 建立一個簡單、低成本的內容策略
- 擴大你的受眾並分享他人的有價值內容
- 發現從 Google+ 獲取更多價值的新方法