Maximizing Lead Generation: The Complete Guide for B2B Marketers (Paperback) (最大化潛在客戶生成：B2B行銷人員的完整指南)

Ruth P. Stevens

Maximizing Lead Generation: The Complete Guide for B2B Marketers (Paperback)
  • 出版商: QUE
  • 出版日期: 2011-07-15
  • 定價: $800
  • 售價: 8.0 折 $640
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Paperback
  • ISBN: 0789741148
  • ISBN-13: 9780789741141
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨 (庫存=1)

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商品描述

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!

 

Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services.

 

World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You’ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking.

 

Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity—and company profits.

 

You’ll Learn How To:

• Develop and refine rules that consistently lead to higher-quality leads

• Gain deeper insights into your customers and their buying processes

• Build sophisticated, accurate marketing databases

• Identify the media most likely to work for you

• Execute highly effective campaigns

• Drive huge ROI improvements

• Use BANT and other qualification criteria

• Apply new “nurturing” techniques to convert “duds” into “diamonds”

• Track results and quantify the business value of campaigns

• Utilize best practices content marketing and marketing automation

• Integrate continuous improvement into lead generation

• Discover 10 trends that will transform the way you prospect

商品描述(中文翻譯)

這是一本關於如何產生更優質、更快速成交的B2B潛在客戶的實用指南！無論是企業科技、工業設備還是專業服務，最大化潛在客戶產生將幫助您在任何B2B市場中取得卓越的成果。這本書由世界知名專家Ruth P. Stevens撰寫，幫助您在潛在客戶產生的各個方面引入科學和系統化，並建立在流程、最佳實踐、持續測試和持續改進的基礎上。您將學習如何最大化傳統B2B工具和最新的社交、網絡和搜索技術的價值。Stevens提供了整個潛在客戶生命周期的寶貴見解，包括資格認定、培養、測量和追踪。這本書結構清晰、易於使用和快速，將幫助您提高銷售團隊的生產力，並增加公司的利潤。

您將學到以下內容：
• 制定和完善能夠持續產生高質量潛在客戶的規則
• 深入了解您的客戶及其購買過程
• 建立精密準確的營銷數據庫
• 確定最適合您的媒體
• 執行高效的營銷活動
• 提高巨大的投資回報率
• 使用BANT和其他資格認定標準
• 應用新的“培養”技術，將“廢物”轉化為“寶石”
• 追踪結果並量化營銷活動的商業價值
• 運用最佳實踐的內容營銷和營銷自動化
• 將持續改進融入潛在客戶產生中
• 發現將改變您開發潛在客戶方式的10個趨勢

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