E-Commerce Developer's Guide to Building Community and Using Promotional Tools
暫譯: 電子商務開發者社群建立與促銷工具使用指南

Help Your Community Thrive with High Standards and Best Practices.

By now, it's clear that community is the key to any online venture: bring together an identifiable group of users who return to your site regularly and you have a solid foundation for success. Focusing on powerful Microsoft technologies such as SQL Server and ASP, this book teaches you to build the required site functionality and implement it to create a self-sustaining, evolving online community with vast economic potential.

Coverage Includes

Understanding community concepts

• Exploring Microsoft technologies and what they offer
• Making shrewd system design decisions
• Setting up the server farm
• Developing a visitor-driven content directory
• Building a full-featured guest register
• Implementing discussion forums
• Creating polling tools
• Tracking site usage
• Applying tuning techniques to get optimal results
• Following best practices to maximize the health of your community