Buzz Marketing with Blogs For Dummies
暫譯: 部落格行銷入門指南
Susannah Gardner
- 出版商: Hungry Minds
- 出版日期: 2005-04-08
- 售價: $1,130
- 貴賓價: 9.5 折 $1,074
- 語言: 英文
- 頁數: 360
- 裝訂: Paperback
- ISBN: 076458457X
- ISBN-13: 9780764584572
-
相關分類:
行銷/網路行銷 Marketing
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商品描述
Description:
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
- Introduce the people behind your business
- Discuss relevant issues
- Provide a clearinghouse for information and expertise
- Show your business as a good corporate citizen
- Support an exchange of ideas
- Get honest feedback from your customers
- Affect public opinion
If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:
- Set up and maintain a blog, write in blogging style, and observe blogging etiquette
- Define your audience and target your blog to reach them
- Involve your customers, earn their trust, educate the public, and build community
- Avoid possible legal pitfalls while keeping your blog interesting
- Encourage contributions and links to your blog
- Use images and design an eye-catching format
- Optimize your blog for top search engine ratings, track your results, and measure your success
Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Table of Contents:
Introduction.Part I: Getting Started with Business Blogs.
Chapter 1: Checking Out Business Blogs.
Chapter 2: Discovering the Buzz about Buzz Marketing.
Chapter 3: Building a Business Blog.
Part II: Setting Up a Business Blog.
Chapter 4: Picking a Blog Solution.
Chapter 5: Setting Up a Hosted Blog.
Chapter 6: Taking Control with Independent Blog Software.
Part III: Minding Blog Etiquette and Culture.
Chapter 7: Understanding Your Audience.
Chapter 8: Joining the Blogosphere.
Chapter 9: Avoiding Business Blog No-Nos.
Part IV: Positioning Your Blog.
Chapter 10: Finding a Voice.
Chapter 11: Promoting Your Blog.
Chapter 12: Staying on the Right Side of the Law.
Part V: Making the Most of Your Blog.
Chapter 13: Adding Value to a Blog.
Chapter 14: Making Money with a Blog.
Chapter 15: Going Beyond Blogs.
Part VI: The Part of Tens.
Chapter 16: Ten Dry-Spell-Breaking Ideas.
Chapter 17: Ten Traits of a Good Blogger.
Chapter 18: Ten Blogs You Should Know.
Part VII: Appendixes.
Appendix A: Glossary.
Appendix B: Using the Book Blog.
Appendix C: Hosted and Independent Blog Solutions.
Appendix D: How URLs Work.
Appendix E: Case Studies.
Index.
商品描述(中文翻譯)
**描述:**
在這個即時通訊的世界中,話題意味著商機!而讓顧客和潛在顧客對您的業務產生話題的最佳方式之一就是透過網誌,通常稱為部落格。部落格可以幫助您:
- 介紹您業務背後的人員
- 討論相關議題
- 提供資訊和專業知識的集散地
- 展示您的業務作為良好的企業公民
- 支持思想的交流
- 獲得顧客的誠實反饋
- 影響公眾意見
如果您是部落格新手,或者您了解部落格的運作機制但想要一些幫助來精煉和針對您的部落格,《Buzz Marketing With Blogs For Dummies》將立即幫助您入門。一位專家部落客將向您展示建立專業外觀部落格的各種細節,帶您了解行話,幫助您決定您的部落格應該做什麼,甚至解釋各種軟體解決方案。您將學會如何:
- 設置和維護部落格,以部落格風格寫作,並遵守部落格禮儀
- 定義您的受眾並針對他們設計您的部落格
- 讓顧客參與,贏得他們的信任,教育公眾,並建立社群
- 在保持部落格有趣的同時避免潛在的法律陷阱
- 鼓勵對您的部落格的貢獻和連結
- 使用圖片並設計引人注目的格式
- 優化您的部落格以獲得最佳搜尋引擎排名,追蹤您的結果,並衡量您的成功
本書由曾教授線上新聞學、指導多媒體工作並為客戶提供定制網路解決方案的Susannah Gardner撰寫,《Buzz Marketing With Blogs For Dummies》甚至分享了來自一些頂級商業部落格的專家的建議。您將發現成功的秘訣,如何發現和解決問題,哪些軟體可以提升您的部落格生活,還有更多內容。這就像擁有一支隨叫隨到的專家團隊!
**目錄:**
引言。
**第一部分:開始商業部落格。**
第1章:檢視商業部落格。
第2章:發現Buzz Marketing的話題。
第3章:建立商業部落格。
**第二部分:設置商業部落格。**
第4章:選擇部落格解決方案。
第5章:設置託管部落格。
第6章:使用獨立部落格軟體掌控一切。
**第三部分:注意部落格禮儀和文化。**
第7章:了解您的受眾。
第8章:加入部落格圈。
第9章:避免商業部落格的禁忌。
**第四部分:定位您的部落格。**
第10章:找到聲音。
第11章:推廣您的部落格。
第12章:保持合法。
**第五部分:充分利用您的部落格。**
第13章:為部落格增值。
第14章:透過部落格賺錢。
第15章:超越部落格。
**第六部分:十的部分。**
第16章:十個打破乾旱期的點子。
第17章:一位優秀部落客的十個特質。
第18章:您應該知道的十個部落格。
**第七部分:附錄。**
附錄A:術語表。
附錄B:使用本書部落格。
附錄C:託管和獨立部落格解決方案。
附錄D:URL的運作方式。
附錄E:案例研究。
索引。